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Lead nurturing is a myth


I got an inbound client with just 200 followers yesterday.

What I didn’t do:

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The concept of lead nurturing never served me well.

I didn’t like the idea of waiting for 3 years so that I could finally make 1 ask.

I couldn’t afford to either.

I have a kid. I have to put food on the table and make sure he’s taken care of.

For that – I needed to go fast.

I don’t have time to indoctrinate people into changing their beliefs.

Nor do I want to.

But I can’t wait for years to monetize.

So I simply didn’t.

I used what I call Inbound Flow instead:

Inbound Flow is the antithesis of lead nurturing.

It’s not focused on getting cold leads to become warm.

But to take the warm leads you already have and turn them into clients.

They’re actually happy that you ask because they need your help.

This is how I’ve been able to hit $6,500/month with just 200 followers.

And how I closed a client yesterday.

Even though I have less followers than most people in my industry.


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