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Is Blogging Worth It in 2024? Profit Dreams and Hard Truths

Chris, Chief Editor

Updated Jan 31, 2024

Human experts evaluate all our content

I know what you’re thinking: is blogging worth it in 2024? Is it really a path to financial freedom, or is it just an outdated fad?

With millions of content creators to your left and Google algorithm updates to your right, the decision to dive into blogging is not one to take lightly. But here’s the deal – if you’re willing to put in the work and learn for real, blogging is absolutely worth it.

I’ve written and edited over a million words in a few years and made it as far as quitting my 9-5 as an engineer. I know from real-life experience that blogging is worth it, and the key to success lies in your approach, just as Adam Enfroy explains it in the following video (it’s worth the watch!)

It’s about finding the right niche, creating high-quality content, and mastering the art of marketing. Yes, the blogging space is crowded (as every other online business model), but it’s also filled with success stories of those who’ve made it big through dedication and strategic thinking.

For those who are ready to invest time and effort and make a change in their lives, blogging is a highly rewarding journey, both personally and professionally.

Blogging worth it

Is Starting a Blog Worth It?

Blogging is a lucrative business endeavor with minimal starting costs. You can do this side hustle alongside your traditional 9-5 and create a path toward potential financial freedom. Some of the pros and cons include:

  • Investment: Starting a blog requires low initial startup capital, making it accessible to most people.
  • Flexibility: Blogging harmonizes with a full-time job, so you can allocate time as it suits you.
  • Income: It holds the promise not just to supplement but possibly replace your primary income source or add an extra $5k per month. Use that to pay off your student or car debt or start investing in crypto; it’s all up to you.

Blogging today gives you a platform to express expertise, build an audience, and become an authority in your niche. It continues to thrive as an avenue for personal and professional growth, connecting you with like-minded individuals and opportunities you never thought of.

While skills are refined over time, the initial step to blogging is a constructive move, as everything you learn is a high-income skill. With dedication and smart strategies, your blog can achieve remarkable milestones such as:

  • Growth: Personal development aligns with your blogging stride.
  • Satisfaction: There’s a unique joy in owning and nurturing your own content.
  • Monetary Potential: Well-implemented blogs have demonstrated significant earning capabilities, up to $10k and beyond.

Has Blogging Become Oversaturated?

With millions tapping into the blogging sphere, you might believe the market is brimming to the top. True, blogging attracts new contributors annually. But contrary to a crowded market signaling defeat, let’s consider it a testament that blogging is still profitable!

And here is the thing: your content, voice, and perspectives give you a competitive edge as you are unique the way you are. Yes, I’m talking about taking the approach of being a personal brand, and the key lies in honing YOUR niche—a sliver you can call your own amidst the crowd.

Here’s how to beat oversaturation:

  • Competition: Everyone seems to have a blog today. It means the bar is high, but so is the potential for quality content to rise as, to be frank, most people are LAZY.
  • Niche Selection: Your specialty sets you apart. Invest time in finding gaps within the saturated market to latch onto.
  • Personal Brand: In blogging, your brand is your beacon. Shine brightly by developing a distinctive style.

Are you facing a saturated blogging scene? Yep. Does it offer plenty of opportunities for growth, innovation, and success? Absolutely.

Will Blogging Remain Profitable in the Future?

In short, YES! What people don’t understand is that blogging is more than just “blogging,” if that makes sense. It’s much like a gateway to your personal brand; everything starts with a certain type of content that aligns with yourself.

Sophia Lee puts it perfectly in the video below on the mindset shift you must take when approaching blogging.

The internet thrives on fresh content, we are in the attention economy after all. As long as you deliver value to your audience, monetization WILL follow.

Content is the driving force that attracts new readers and potential customers. It’s a continuous cycle where high-quality content leads to higher visibility. Your blog is your platform to engage and convert visitors into loyal fans.

With advancements in AI, blogging has now entered a new era as well. AI tools assist you in crafting refined content more efficiently and faster than ever. This also showcases the laziness in people as more and more pump out sub-par content. This is one of the many opportunities to elevate yourself above the sea of garbage content.

The human touch still remains indispensable, and you must understand your audience’s needs and preferences to create content that resonates on a human level.

Beyond that, blogs remain a strong pillar in content marketing today for businesses. They provide a substantial return on investment (ROI) when you build and maintain a robust content strategy. Personalization and quality over quantity are your watchwords. Invest time in developing insightful and informative posts that answer the specific queries of your readers.

What Blogging Practices Should You Avoid?

All businesses change, and blogging is no exception. Staying updated with best practices is necessary for your online success. Here’s what outdated tactics you should stay clear from this year.

Avoid One-Topic Fits All Blogs: Casting a wide net may seem appealing, but specificity is your friend, thanks to topical authority. Sharp, focused content tailored to a particular audience trumps generalist approaches. Blogs aiming to cover everything under the sun struggle to find a dedicated readership amidst intense competition from niche experts, and Google agrees.

Steer Clear of Quantity Over Quality: The age-old practice of churning out post after post may do more harm than good now, especially with AI. Readers and search engines alike favor well-crafted, insightful content. Prioritize meaningful, well-researched articles that provide unmatched value and perspectives in your niche.

Sidestep Clickbait Headlines: While enticing headlines capture attention, they must deliver on their promise. Clickbait that leads to underwhelming content damages your credibility and reader trust. Devise compelling, honest headlines that accurately reflect the substance of your articles.

Disregard for Grammar and Spelling: Never underestimate the power of polished language. Typos and grammatical errors can undermine your professionalism and reader trust. Investing time in editing ensures your content remains clear, convincing, and error-free. Also, AI has a way to write bland and robotic content, and you can tell just by reading it.

Avoid these pitfalls, and you’ll be on track to maintain a blog that’s set up enduring success in the long run.

Should You Start a Blog Now?

This is entirely up to you, but here are a few reasons why you might consider starting a blog now.

Key Reasons for Starting a Blog

  • Long-term Investment: Your blog and its content act as a digital asset. The content you create now gains value over time, climbing search rankings and becoming more visible.
  • Establishing Authority: A blog gives you a platform to share industry insights, gain trust, and showcase your expertise. It’s also great as a simple resume for new job opportunities, either local or remote online.
  • Personal Branding: Blogging is a powerful tool to build and control your online presence, aligning it with your career or personal goals.
  • Not time-bound: Since you’re creating online digital assets that work for you, they are separated from your time. Meaning you can make money while you sleep, and much more than you could ever make in a regular job.

Understand the Challenges of Blogging

  • Consistency: Developing a regular posting schedule is necessary to keep your audience engaged and help improve search engine visibility. This is what most bloggers struggle with after having coached thousands of students.
  • Quality Content: Producing content that stands out requires time, skill, and understanding of AI prompting (if you decide to use it). Both readers and search engines expect high-quality, informative, and engaging material.
  • Monetization: Generating income from your blog is possible, but it requires a strategic approach to be successful, including marketing and SEO.

How Can You Monetize Your Blog?

Mastering blog monetization hinges on diversifying income streams, and you should never rely on just one way to make money. This is the unfortunate truth of laziness again. People generally just slap on ads and try to get as much generic traffic as possible.

Instead, consider mixing it up with the methods below for diversity in your revenue sources.

1. Affiliate Marketing

Affiliate marketing dominates as a revenue source for many blogs. By partnering with businesses, you can earn a commission for promoting their products or services. Craft content that integrates these offerings naturally to boost click-through rates and potential earnings.

  • Best Practice: Weave affiliate links into high-quality content.
  • Potential Earnings: Varied, often substantial over time. Adam Enfroy makes over $100k per month from affiliates alone.

2. Mediavine / Adthrive

Display advertising through networks like Mediavine or Adthrive offers consistent earnings, especially as your traffic grows. These networks place ads on your site, paying you based on views and clicks.

  • Requirements: High traffic, quality content.
  • Earning Model: CPC (Cost Per Click) & CPM (Cost Per Mille).

3. Sponsorships

Sponsorships allow you to collaborate with brands that align with your blog’s niche. Brands pay for dedicated content, product reviews, or mentions, giving you a boost to your income.

  • Maximizing Sponsorships: Build a strong, niche-focused audience.
  • Rates: Depend on audience size and engagement.

4. Selling Courses

With an established readership, leverage your expertise by selling courses. Your audience trusts your knowledge, making them potential customers for your educational products.

  • Course Tips: Identify pain points, offer solutions.
  • Revenue Potential: Direct sales, often higher ticket items.

How Do I Effectively Learn and Start Blogging To Make Money?

Starting a blog with the intention to make money requires a strategic approach. My recommendation is to invest in comprehensive training and diverse strategies for the best chance to create a profitable blog.

Online Blogging Courses

Taking an updated online course structured to teach the nuances of profitable blogging will accelerate your growth. Blog Growth Engine is the best one on the market and offers lessons that cover everything from content creation to monetization strategies. This course has facilitated success for many bloggers by providing actionable insights and advanced tactics, including myself.

Quick Ways to Get Started Earning Your First Dollars

To begin earning from your blog quickly:

  • Identify affiliate programs in your niche and incorporate affiliate links into your content.
  • Write sponsored posts where businesses pay you to create content about their products, either on your own site or for them.
  • Offer digital products like eBooks or courses relevant to your audience.

These methods can generate income without extensive traffic and are excellent for getting your feet wet in monetizing your blog.

Chris Starkhagen MSc.

Entrepreneur and Founder of chrisstarkhagen.com

Chris writes for men about what to know and how to be a high-value man and networking with high-net-worth individuals. Chris guides readers on men’s business, men’s home office, men’s performance, men’s accessories, and the best products for men to craft a timeless style. Whether you’re already a high net-worth man seeking your next luxury watch or a young G who wants a lifestyle upgrade, Chris connects men with the resources needed to elevate life as a man.