Blogging, a lucrative dream, or a hidden minefield?

Whether you’re blogging to quit your job or a professional business owner wanting more leads, there are shocking truths about the pros and cons of blogging you need to know about.

The field of content creation has changed a lot with the introduction of AI, yet blogging is as relevant as ever. The potential rewards from organic traffic are vast, from monetization through ads to affiliate marketing to targeted traffic to your business.

But challenges lurk beneath the surface, such as hidden costs, a relentless and increasing pace of content creation, and the ever-shifting sands of SEO. I know, as I’ve been creating content for years and have seen the change happening right before me.

For those curious about dipping their toes into the blogging business model, the landscape is both exciting and daunting. How do you navigate these waters? Can your content truly stand out? Get your answers below!

What Are The Pros of Blogging?

Blogging holds the potential for significant returns and audience engagement with its strategic advantages, which are discussed below.

1. Return on Investment That Compounds With Time

Blogging has a cumulative effect on return on investment (ROI). Your initial content can continue to draw traffic and generate leads months or even years after publication. This long-term strategy and gain from your efforts is a clear advantage because the work you put in today contributes to profits in the future.

This is also what most business owners don’t understand about ranking content on Google with the help of SEO (Search Engine Optimization). You won’t see immediate returns such as switching on Google Ads.

It takes time; it’s organic, after all. How long? Months and years, budget for at least 12-24 months ahead of time before you see significant returns that offset your initial investments, as displayed in the graph below.

SEO vs SEM ROI
Burkhard Berger /LinkedIn

2. Drive Targeted Traffic to Your Offer or Service

A direct benefit of consistent blogging is an increase in targeted traffic. Quality, informative posts have the advantage of attracting an audience specifically interested in your topics, which means more eyes on your offers or services. This targeted approach helps develop a reliable stream of potential customers.

It’s not about the quantity of traffic or other vanity metrics, but the amount of new leads, signups and customers you generate for free through organic content marketing that matters.

3. Monetize Organic Traffic in Various Ways

Blogging presents numerous ways to monetize organic traffic:

This versatility means you can adopt multiple revenue streams, capitalizing on the content you produce. Each blog post may serve as a gateway for income generation, tapping into different monetization strategies according to your niche and audience preferences.

What Are The Cons of Blogging?

Blogging presents unique challenges that you may not foresee when starting out. It demands more than just writing passion or publishing a bunch of AI content with automation tools.

4. Initial Results Take a Long Time to Get Traction

The first taste of success in blogging doesn’t come overnight. It demands persistent content creation and strategic promotion before you see significant traffic. Your first year might pass with minimal traction as search engines take time to index and rank your content.

The biggest pro of blogging is also its biggest con, much like a double-edged sword. It takes a lot of time, but you get at least a 10x return down the line. Organic content creation is not for the impatient.

5. It’s NOT a Low-Cost Investment

Initially, you might think blogging only requires a domain and hosting, but the reality is far from simple. There are a lot of hidden costs involved beyond the setup, such as:

These expenses easily range from a few hundred to thousands of dollars if you outsource the entire content assembly line.

Of course, there are ways for regular bloggers to be scrappy by saving on tools and doing all of the work themselves. For example, a common practice is to use Ahrefs (a keyword research tool) for a month only to get all of your keywords, then cancel the subscription.

Just don’t expect a blog to be $5 of hosting and then call it a day; that’s what I’m saying from years of experience.

6. A Lot of Moving Parts to Make It Work

Efficiently managing a blog involves various elements that must work in harmony. Content creation, SEO, email marketing, social media management, and technical upkeep are all essential gears in the blogging machine, each requiring attention and expertise.

And the devil is in the details, it’s easy to become lazy about adding your ALT texts on images, forgetting meta titles, and SEO optimizing your content.

A favourite quote of mine that holds true by Luke Belmar is “Consistency Compounds”. You must be consistent with every moving part of the blogging process to see the compounding effects.

What Are The Pitfalls of Blogging?

While blogging offers many benefits and some well-known cons, you’ll also face several challenges. Here, you’ll discover the main pitfalls that could sway your blogging experience.

7. Unexpected Technical Issues

Your blog lives online, and unexpected technical issues are bound to happen, especially when using WordPress. Whether it’s a crashed website or plugin conflicts, these obstacles require time and possibly money to resolve. Stay prepared with regular backups and a basic understanding of troubleshooting.

8. Random Google Updates

Google frequently updates its algorithms, which can suddenly lower your blog’s visibility. These changes mean you need to stay informed and adapt your SEO strategies to maintain or recover your search rankings.

9. Ongoing Content Updates

A successful blog has up-to-date content that reflects the latest trends and information. You must regularly review and revise your posts. This commitment keeps your content relevant, but it also demands a significant portion of your time and creative energy to go through articles and update them.

How Does Blogging Work?

Blogging involves creating content for your website through articles or posts, usually around 2-3k words (it’s a lot). You regularly publish these pieces to share information, insights, or personal experiences with a targeted audience relevant to your business.

Blogs vary in topics and can range from educational how to do something to more transactional content to convert visitors to customers.

How Can Beginners Start Blogging Today?

Here is the truth: you need help and guidance. Blogging is becoming increasingly complex with more moving parts than ever, and doing the wrong things will set you back months and even years; I’ve seen it happen time and time again.

My biggest recommendation for anyone looking to start a blog is to buy a well-respected blogging course like Blog Growth Engine.

You also have the alternative to hire a top-tier blogging coach who will work with you side by side and craft a custom content marketing strategy for your business. It’s more expensive than a course but can save you even more time.

What Can a Blog Do for Business Owners?

A blog gives business owners the platform to showcase their expertise and engage with their customers. It functions as part of a marketing strategy, enhancing the visibility of their products or services. Through consistent blogging, businesses develop stronger connections with their audience, build trust, and often see an improvement in search engine rankings.