Are you ready to find out which content medium will help you get the most bang for your buck?

Video vs written content is a debate that has been raging on in the digital marketing world for years now.

Some claim that blogging is dead, others swear by video marketing as the holy grail.

Content creators and businesses have different needs when it comes to creating, curating, and sharing their message with potential customers.

Let’s explore both video and written content – looking at the benefits of each one as well as strategies for using them effectively!

Benefits of Written Content

Written content is a powerful tool for businesses to reach their target audience and drive traffic to their website through an inbound content strategy, and offers many benefits!

SEO Optimization

Written content can utilize the full power of SEO (Search Engine Optimization) and rank your content on popular search engines by using relevant keywords throughout the text.

This helps potential customers to find your business when they are searching for things online related to what you have to offer.

SEO gives you an opportunity to provide valuable information about your product or service that will make readers more likely to purchase from you in the future.

Long-Term Engagement

In-depth written article provide an opportunity for long-term engagement with readers who may be interested but aren’t ready to buy just yet.

By providing helpful advice or interesting stories related to your industry, you can build relationships with these potential customers over time and increase the chances of them becoming loyal customers down the line.

And the beauty with this is that content like this can set you up for years of exposure to new customers and clients, almost on autopilot.


Written content is one of the most cost effective marketing campaigns an online business can do since it doesn’t require any special equipment or video editing software.

All you need is some creativity, good writing skills, and a laptop.

Plus, once created it lives on “forever” without needing additional resources which makes it even more economical than other forms of advertising or promotion.

Overall, written content has many advantages that make it worth considering if you want to maximize your online presence and reach more potential customers effectively.

However, video content also has its advantages, which will be discussed in the next section.


Written content is a great choice for businesses looking to reach more potential customers effectively and economically. It offers: SEO optimization, long-term engagement opportunities, and cost-effectiveness.

Benefits of Video Content

Video content is a super effective way to reach a wider audience and increase visibility for your brand in a short amount of time.

With the rise of social media channels, it’s easier than ever to share video content with millions of people in just seconds.

Video content marketing can be used on various platforms such as TikTok, YouTube, Instagram, Twitter, and more.

Increased Visibility

Videos are one of the most engaging forms of media out there.

They draw attention from viewers much faster than text or images alone because they capture both audio and visual elements at once.

This makes them perfect for quickly conveying information or video testimonials about products or services that you offer without having to write long-form articles or create lengthy presentations.

Additionally, videos can also be shared across multiple platforms which helps spread awareness about your brand even further.

Easier To Consume

People tend to retain information better when it’s presented visually rather than through text alone.

Videos make complex topics easier to understand by breaking down concepts into smaller chunks that are easy for viewers to digest quickly and efficiently.

If someone doesn’t have time to read a long article but still wants the same amount of information then watching a short video could be their best option.

More Shareable

One great thing about videos is that they can easily be shared across different social networks like Twitter, Facebook, LinkedIn etc., making them extremely viral friendly.

Sharing videos online allows you to reach potential customers who may not have been exposed otherwise.

Overall, using video content in your marketing strategy is an excellent way to engage with potential customers while increasing visibility for your brand at the same time.

This makes it a great option for those looking to maximize their reach and make the most out of their efforts.

Let’s explore how to use written content for passive income in the next section.


Video content is an effective way to reach a wider audience and increase visibility for your brand. It’s engaging, easier to consume, and more shareable than text or images alone.

How to Use Written Content for Passive Income?

Blogging for Profit

Blogging is one of the most popular ways to generate passive income online.

It involves creating evergreen content that can be used to attract readers and build an audience, while also providing opportunities for monetization through ads, affiliate links, or selling products and services.

To get started with blogging for profit, you’ll need to create a website or blog where you can post your content regularly.

You’ll also want to focus on using SEO optimization tools so that your posts are more likely to show up in search engine results pages (SERPs).

Affiliate Marketing Strategies

Affiliate marketing is another great way to make money from written content.

This involves promoting other people’s products or services on your blog and earning a commission when someone purchases something through your link.

To maximize profits from affiliate marketing, it’s important to research the best products and services related to your niche and write detailed reviews about them.

Readers should know what they’re getting into before making a purchase decision.


Creating written content for profit can involve blogging, affiliate marketing strategies, or even selling ebooks on Kindle Publishing.

To maximize profits from these methods, it’s important to focus on SEO optimization, and provide helpful information that solves readers’ problems.

How to Use Video Content for Explosive Growth?

Short form video content

Short form videos like Reels and TikTok are quickly becoming the go-to choice for explosive growth in product promotion.

These platforms allow you to create short, engaging videos that can be shared across multiple social media sites with ease.

You can use these platforms to showcase products or services in an entertaining way, while also providing valuable information about them.

For example, if you’re selling a new type of makeup brush set, you could create a video showing how it works and why it’s better than other similar products on the market.

Live streaming

Live streaming is another great option for reaching potential customers with video content.

Platforms such as YouTube Live and Twitch offer powerful tools to engage viewers in real time with interactive features like polls and Q&A sessions.

This allows you to build relationships with your audience while promoting your brand at the same time.

Paid advertising

Paid video ads on social media sites such as Facebook and Instagram provide an effective way to target specific audiences based on their interests or demographics.

This allows you to get more out of your advertising campaigns. Paid ads also give you access to advanced analytics so that you can track how well each ad performs over time.

This helps you to decide if the dollars you spent are being used efficiently towards achieving maximum results from each campaign run.

By utilizing the right platforms, analyzing engagement rates, tracking conversion rates, and A/B testing different strategies, you can measure success with both written and video content.


Video content is a powerful tool for product promotion, allowing you to engage viewers in real time with interactive features like polls and Q&A sessions.

Platforms such as Reels, TikTok, YouTube Live and Twitch offer great options for creating short eye-catching videos while paid ads on social media sites provide an effective way to target specific audiences.

Measuring Success with Written vs Video Content?

Measuring success with written vs video content can be a tricky task.

But, understanding how to analyze engagement rates, track conversion rates and A/B test different strategies will help you determine which type of content works best for your business.

Analyzing Engagement Rates

Knowing how engaged people are with your content is key to measuring success.

For written content, this could mean looking at metrics such as page views or average time spent on the page.

For video content, look at metrics like watch time or number of shares.

You can also compare these numbers across platforms to see where your audience is most engaged.

Tracking Conversion Rates

Tracking conversions is an important way to measure success when it comes to both written and video content.

If you’re using a blog post or article as part of a sales funnel, make sure you’re tracking the number of leads generated from that piece of content so you know what’s working and what isn’t.

Similarly, if you have videos embedded in emails or landing pages, track those conversions too.

Also don’t forget about A/B testing. This involves creating two versions of the same piece of content (one written and one video) and then comparing their performance against each other over time.

Try switching up headlines or visuals for each version so that you can get an accurate comparison between them; this will give you valuable insights into which type performs better for your specific audience.


Successfully measuring written vs video content requires analyzing engagement rates, tracking conversion rates, and AB testing.

Key metrics to look at include page views for written content and watch time for video content.

FAQs in Relation to Video vs Written Content

Why is video better than written content?

Video is a powerful medium for conveying information, and it can be more effective than writing in many cases.

Video allows viewers to engage with content on an emotional level, as well as providing visual cues that help to explain concepts quickly and clearly.

Video can also capture attention more easily than text-based content; people are naturally drawn to visuals over words.

Video offers a unique opportunity for marketers and small business owners to reach their target audience in an engaging way that builds trust and loyalty.

Which is more effective text or video?

It depends on the context and goals of the project.

Text is often more effective for conveying detailed information, such as instructions or technical specifications.

Video can be used to engage viewers with stories, visuals, and sound that draw them in and make an emotional connection.

Both text and video have their place in content marketing, why not use both?

Does video content perform better?

Yes, video content does perform better than other forms of content.

People are more likely to engage with and remember video content compared to text-based or audio-only formats.

Video also allows for a greater level of creativity and storytelling, making it an effective tool for conveying complex ideas in an engaging way.

Wrap Up

In conclusion, video vs written content is a great way to promote your business online.

Both have their own unique benefits and drawbacks that you should consider when creating content for your audience.

Written content can be used for passive income while video content can help you achieve explosive growth with the right strategy.

You should definitely experiment with both types of media – you never know what kind of results you might get!