Tips on How to Get Fantastic Video Testimonials From Customers

Jul 18, 2022
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video testimonial tips

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Social proof is one of the most powerful tactics in an online marketer's toolkit to improve conversions. 

Nothing lends more credibility than video testimonials from happy, satisfied customers.

But getting people to talk about your product or service, open up, and share their experiences in front of a camera can be tricky.

And even if you are, you want to ensure your testimonial videos look their best to help increase sales.

In this article, I'll give tips on getting fantastic video testimonials for your business, so let's get to it!

The Benefits of a Video Testimonial

There are plenty of reasons why you should consider adding video testimonials to your business and marketing strategies.

For starters, they're a fantastic form of social proof that can help encourage potential leads to trust you and your brand on the web.

They also help to humanize your business and make it more relatable, which can be valuable when building a relationship with your audience.

Perhaps the best reason to use video testimonials is that they're incredibly effective at helping close sales.

In fact, studies have shown that video testimonials are nearly six times more likely to convert than traditional text-based testimonials.

So if you're looking for a way to boost customers and your online business ROI, video testimonials should definitely be at the top of your list!

How-to Ask for a Video Testimonial

Asking someone to give you a video testimonial can be pretty daunting. 

You want to make sure that you're putting your best foot forward and that you're asking the right person, but sometimes it's hard to know where to start.

Here are a few tips to help you overcome the hump of asking for a video testimonial.

Create a list of people who would be great candidates for a video testimonial. This could include past customers, friends, family members, or business partners.

Contact those people and let them know what you're looking for. Be clear about what you need from them, and explain the benefits of giving a video testimonial.

Offer incentives for giving a video testimonial. This could be anything from a free product or service, a discount on future purchases, or even a one-on-one coaching session with you.

Keep it short and sweet. Most people don't have time to sit through a long-winded recording process, so ensure that the entire process is concise and to the point.

What Is The Best Way to Get Started?

Before starting out with video testimonials, there are a few things that you should keep in mind to make the entire process easy and successful.

Use video testimonial software that makes the entire process effortless. This will ensure you get great-quality videos representing your business in the best light and also helps with the optimization of your workflow.

Make sure you select happy and satisfied customers who will be enthusiastic about endorsing your business.

Plan ahead and script your questions to get the most useful information from a customer.

Be sure to capture good audio and video quality; this will make your testimonials more compelling and believable.

Keep your videos short and to the point; customers don't want to watch long, boring testimonials.

Edit your videos for clarity and concision; customers don't want to watch long, boring testimonials.

Make sure you're asking the right questions to get the most valuable information from your customers.

Video Testimonial Tips

| Where to start looking for reviewers

The more video testimonials you have, the more social proof you'll have for your online business. 

But first, you need to identify all of your marketing channels available for you. Some possible avenues to explore are:

  1. Ask your customers to leave a review on your website or blog if you have one.

  2. Follow up with customers and send an email request after they've made a purchase.

  3. Post a sign-up sheet at your storefront with an incentive that's hard to turn down.

  4. Utilize your social media and make a video request which you can insert in your bio.

  5. Take social media one step further and start to personally DM people for potential candidates.

| Types of questions to ask for a video testimonial

Asking the right questions is essential to getting a great video testimonial. 

Below you’ll find some tips that you can ask your customers for a great session:

  • What convinced you to try our product or service?

  • What do you like best about our product or service?

  • How has our product or service made a difference in your life?

  • What do you think makes the product or service unique?

  • What would you say to someone considering trying our product or service?

  • Would you recommend our product or service to a friend?

| Make the most out of your videos

The target audience for testimonials is people looking for an honest and reliable review of our products. 

We want them to know that our product is legit and that it can help them achieve their desired results, therefore:

  1. Make sure your testimonials are honest and genuine.

  2. Control the video and sound quality of the footage

  3. Choose the right people to feature in your testimonials that seem most genuine.

  4. Edit and polish your testimonials before releasing them if needed and consider making them shorter.

  5. Use your video testimonials to drive traffic and conversions on your website and social media.

| Tips you can give others for great testimonials

Some tips for creating an engaging and compelling video testimonial are:

Keep it short and sweet: 

The best testimonials are usually under two minutes. Any longer and you risk losing your viewer's attention.

Be genuine: 

Viewers can spot a fake a mile away, so your testimonial must be authentic. If you're not comfortable on camera, that's okay! 

Just be yourself and speak from the heart.

| Things to avoid in video testimonials

Some things to avoid when creating a video testimonial include:

  • Don't make it too long, as people's attention spans are short, and they will likely tune out if your video is too long.

  • Don't make it too salesy. People can tell if someone is trying too hard to sell them something, and it will turn them off.

  • Don't make it too boring, if your video is dull, people will not want to watch it.

What To Do With Your Video Testimonials

Now that you've got some fantastic video testimonials, it's time to put them to work! Here are a few ways to use them to boost your business:

Put them on your homepage and in the spotlight.

Having video testimonials on your homepage is a great way to show new visitors that you're a credible business with happy customers.

Add them to your product pages.

If you have video testimonials for specific products, add them to the corresponding product pages on your website. This will help shoppers see how your products have helped other people.

Share them on social media.

Sharing your video testimonials on social media is a great way to reach a wider audience and show potential customers what they can expect if they do business with you.

Embed them in emails.

If you send out regular email newsletters, embed your video testimonials in the emails so recipients can watch them right in their inboxes!

Where to place the camera when filming?

When filming testimonials, the camera should be placed in a position that allows the audience to see the speaker's face clearly. 

The camera should be at eye level with the speaker or slightly above. 

The camera should be positioned so that the speaker's face is well-lit, and there should be no shadows cast on the face. 

The background should be a neutral color, and the frame should be composed so that the speaker's face is in the center of the frame.

How long should a video testimonial be?

A video testimonial should be long enough to deliver the desired message but not so long that it becomes tedious or difficult to watch.

The sweet spot is typically around 1-2 minutes.

This can vary depending on the subject matter and the audience. 

For example, a testimonial for a new product might be shorter than one for a service that requires a more in-depth explanation.

Ultimately, it's up to the testimonial giver to decide how long their video should be. Just take people's attention span into consideration.

How do you ensure high-quality videos?

There are a few things you can do to ensure that your video testimonials are high quality:

  1. Make sure you have good lighting. This will help the person being filmed look their best and make it easier for viewers to see what is happening.

  2. Use some kind of stable base or even a tripod to keep the camera steady and avoid blurry footage.

  3. Get close to the person you are filming.

  4. Use video testimonial software.

How do you make sure that video testimonials are informative?

Choosing the right person to speak with on your behalf is essential. 

This person should be articulate and have something valuable to say about your product or service. 

They should also be able to speak to the camera naturally, without sounding scripted or stiff. 

The beauty of video testimonial software is that you can collect many reviews and choose the absolute best testimonials as they come in.

Wrap Up

The success of your online business largely depends on social proof. 

And what better way to get social proof than through video testimonials from your happy and satisfied customers?

Thanks to video, you no longer have to rely on just the words of your customers to show the world how great your business is.

But getting great video testimonials can be tricky. It's not as easy as asking customers to give you a quick video.

To summarize the key takeaways from this article:

  • Plan ahead by asking the right questions that engage the reviewer

  • Remind the reviewer to be authentic and themselves

  • Get permission from them to share the material online

  • Film in a quiet area and use good natural lighting

  • Keep the entire video testimonial short and sweet

  • Use video editing software if necessary to trim down the length

  • Upload video testimonials on multiple platforms

Using video testimonial software helps massively with asking for reviews and automating the process so that you can focus on other business tasks.

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