So you’re wondering if it’s too late to start a blog, and you’d like to know if blogging is still a viable option for beginners to make money from home?

Well, don’t worry. It isn’t!

Despite what it may seem, starting a blog is still possible—but only if done with the right strategies.

The thing is that blogging has changed dramatically in the last decade from what it used to be.

I recently got a request to take a look at a client’s blog; he had been blogging for 6 years now on WordPress with 0 traffic coming to his site… 6 years!!

And I knew immediately that his approach to blogging was entirely outdated. And this is unfortunately the case with a lot of people that blog today.

So let’s explore exactly what I mean by that, and how I myself managed to build up a profitable blog with a monthly traffic of over 30k visitors in less than a year.

But first things first; let’s redefine blogging.

What is Blogging in 2023?

Blogging is the act of creating and publishing evergreen content on an online platform, mostly in the form of a blog on a website.

Blogging has been around since the early days of the internet but has evolved over time to become one of the most popular forms of inbound organic content marketing methods today.

Definition Of Blogging

The definition of blogging is quite simple – it’s writing about specific topics and keywords that people are searching for every day, and answering their search intent through relevant and useful content.

There are also different types of intent when it comes to blog posts, they can either be:

  • Informational in nature – People want to learn the how and why
  • Transactional in nature – People are interested in buying something

In short, blogging has evolved into giving the information that people want, and the algorithms are doing just that.

Remember the guy I mentioned in the introduction above? The reason he was failing with his blog is because he was writing about things that HE wanted to write about.

But blogging is not a diary anymore, and you need to seriously think about what content people are looking for, and then give it to them.

It’s all about the market and what the market wants. This is blogging in 2023.

Benefits Of Blogging

Blogging is an amazing way to drive an online business, acquire new clients, and organic traffic.

The beauty with blogging and content marketing as a whole is that you only have to create the content once, and each content piece lives on “forever”.

If done right, this could mean perpetual growth and income to your business, and is maintained with AI marketing tools.

In fact, almost 81% of online businesses have some kind of affiliate marketing program. And every one of them uses some kind of organic content marketing strategy.

You rarely see a legitimate business without a blog going on in the background.


Blogging has changed over the years to now become a serious content marketing avenue for online businesses. If executed properly, a blog can have the following benefits:

  • Establish yourself as an expert in your field
  • Increase brand awareness and visibility
  • Generate leads & conversions
  • Build relationships with customers & prospects
  • Get affiliate marketing sales through organic traffic

Is it Too Late to Start a Blog?

Many new bloggers may think that it’s too late to start a blog in 2023, but this couldn’t be further from the truth.

With the right strategies and tools, anyone can create an engaging and successful blog.

I started my own blog in Q3 2021, and within 12 months I was able to quit my 9-5 job as an engineer. Some people manage this in six months but that’s pushing the limits.

Sure it took some time, but at the end of the day it worked and that’s what matters.

Who cares if success takes you 10 months or 3 years as long as you arrive at the destination?

Why It’s NOT Too Late to Start a Blog

The internet is constantly growing at a mind-blowing pace, so by definition there are always new opportunities for bloggers to jump in on.

Just do a quick Google search on “how many websites are created daily?”

daily created websites on the internet

Do you understand that a quarter of a million new websites are launched every single day?!

That should give you an idea that blogging is not dead, in fact it’s more viable than ever.

But this might also turn you off to the competition. Don’t worry, only a fraction knows how to do blogging correctly.

Couple this with infinite opportunities and there will be no issues for you getting started with a new blog and a domain name.

Additionally, blogging has become easier than ever before thanks to automation tools and AI writers that can help streamline your workflow.

Even google themselves released chat GPT-3 recently which should tell you where the future is going.

How To Get Started With A Blog

Getting started with a blog doesn’t have to be complicated, but you really need to know what you are doing, or become like “the guy who blogged for 6 years without results”.

I won’t go into the details about web hosting, plugins and all of that boring stuff here, but I urge you to read through my review of Blog Growth Engine.

It’s an online course with a step by step guide on how to create your first blog, and in fact only ONE blog. I personally took this course and this is what allowed me to do content marketing full-time as an “influencer”.

So overall no it’s no it’s never too late to start a blog! 

With the right strategies and knowledge, you can create an engaging blog that drives traffic and conversions.


Starting a blog in 2023 is still possible and can be successful with the right strategies and tools such as:

  • Going through a legitimate blogging education
  • Utilizing content marketing as part of your strategy
  • Consider AI writing tools to streamline workflow
  • Basic website design & SEO optimization tools

Making Money with Your Blog

Making money with your blog is entirely possible and it’s main function as well.

There are several monetization strategies you can use to generate revenue from your content, such as affiliate programs and ad networks.

Affiliate programs allow you to earn commissions by promoting products and services on your blog.

Ad networks let you display ads on your site in exchange for payment. There is also the possibility for sponsorship deals for specific blog posts if they rank and perform.

You can also leverage email marketing to increase profits by building an email list of subscribers who are interested in what you have to offer.

This allows you to reach out directly to potential customers without having to rely solely on organic traffic from search engines or social media platforms.

My own preference is affiliate marketing as it has the largest potential for consistent revenue.

FAQs in Relation to Is it too Late to Start a Blog

Is it still worth starting a blog in 2023?

Yes, starting a blog in 2023 is still worth it. Blogging can be an effective way to reach your target audience and establish yourself as an expert in your field.

It’s also a great platform for creating content that will drive traffic to your website or business.

Blogging gives you the chance to make money online by monetizing your content through affiliate marketing or selling products and services related to what you write about.

Do most bloggers fail?

Unfortunately, the answer is yes.

Many bloggers fail to make a living from their blog due to lack of knowledge and resources.

Without proper guidance, they may not have enough traffic or monetization strategies in place to sustain their blog as a business.

Additionally, it can be difficult for bloggers to stand out among the millions of other blogs on the internet.

Ultimately, success requires dedication and hard work; without these qualities, most bloggers will fail in their endeavor.

Why do bloggers quit?

Bloggers quit for a variety of reasons. The most common reason is lack of motivation combined with delayed gratification.

Blogging is a slow-moving process, and you might only see results in 6-12 months, and people are simply not willing to go through that.

Also without the know-how to create content, bloggers can quickly become overwhelmed and discouraged by their progress.

Additionally, many bloggers struggle with finding the time to write due to other commitments such as work or family obligations.

All these factors contribute to why many people give up on blogging before they reach success.

Can you start a blog if you can’t write?

Yes, you can start a blog even if you don’t have writing skills.

There are many ways to create content without having to write it yourself. You can either hire freelancers who specialize in content creation, or you can use artificial intelligence (AI) assistants to help with the content creation process.

Wrap Up

In conclusion, blogging has come a long way since its early days and is now an essential part of content marketing for online businesses.

While it may seem like it’s too late to start a blog, the truth is that with the right strategies and tools in place you can still make it a huge success.

Whether you’re looking to drive organic traffic or make money online, there are plenty of opportunities available for those who take the time to learn how to effectively use their blog as a growth engine.

So don’t let anyone tell you that it’s too late – get out there and start blogging!