How to Write a Blog Intro That Hooks and Engages (2022 Guide)
You’ve written a great blog post with AI, but when you click “publish,” you realize that the blog post introduction is just not doing its job.
It’s not hooking readers and engaging them enough to keep reading.
If you're struggling to write an essay or any other type of long-form content, then know that you’re not alone.
But what makes a great intro? And how do you write one that will hook and engage your readers, even if you’re a beginner blogger?
In this post, I'll share a few tips on how to craft introductions that will not only capture your readers’ attention but also compel them to take action and keep on reading.
It Actually Starts With The Title
A title is like a movie poster. It's the first thing that grabs your attention and it makes you want to know more. If it doesn't, you'll move on to the next one without a second thought.
The same thing goes for your blog title and a compelling introduction. The title needs to denote the topic of your blog post so that your readers know what they're getting into.
You don't want them to read the intro and then realize that it's not what they're looking for, or worse they were click-baited.
That is why it's important to spend a little time brainstorming and thinking of a title before you jump in and start writing content for your blog.
Don't overthink it though, the main things that you want to cover in your title are:
What is the problem
What is your promise
Do that in some way, shape, or form and you're on your way.
Deconstructing the Blog Introduction
So you've carefully planned and crafted your blog outline, but if readers don't stick around long enough to read it, what's the point?
The introduction is crucial for drawing in your audience and making them want to read more.
You only have a few seconds to make a first impression, and if you don't hook and engage your readers from the start, they'll quickly lose interest and move on.
So, how do you start writing blog post introductions that keep your readers glued to the page? It's not as hard as you might think.
Just try to use any of these simple tips without going overboard.
Start with a BANG and immediately go for a problem or desire.
Start with a thought-provoking question or statement to qualify.
Tell a story that illustrates your point and introduce the topic.
What will they gain from this and why should they listen to you.
With that said, let's dive into some more details!
| 1. Problems and Desires
It's important to make a great blog post introduction that's helpful to your readers.
What do you want them to learn from your post?
What problems do you want to help them solve?
What desires are you fulfilling with the information contained within the post?
What is the promise and benefit they gain from the information?
This is actually what sales, copywriting and content marketing are all about, helping people to either solve a problem that they have or help them reach and fulfill a desire.
Why do you think that a random person walks into the supermarket to buy a drill? Is it because they so desired and wanted a drill?
No, they want to solve a problem WITH the drill. Perhaps it's to drill a few holes in the wall to put up some stuff, so their girlfriend finally stops complaining!
If you spend some time thinking about WHO the article is for, and WHAT problem or desire it aims to solve, showcase that immediately in the introduction and they will be hooked.
Break down your intro into small, digestible chunks that gently introduce your topic and helps set the stage for the rest of your post, all while sparking some initial curiosity.
| 2. Qualify and Disqualify Quickly
This right here is a sales technique that I picked up from Jordan Belfort, you know the "Wolf of Wall Street".
What's the point of going through an entire sales presentation, putting in work and effort just to get a "Not interested" at the end?
There is none.
And as hard as it is to sell a pen to someone who wants a hamburger, writing a blog post introduction is the same.
Here is the truth, not everyone will be interested in reading your article, it's not for everyone.
Sure you might get them in the door with a clever and somewhat clickbaity title, but the first few sentences should aim to quickly qualify and disqualify WHO the article is for and WHY.
This way, for those that resonate with the topic and what problems or desires you're about to solve, they'll be INSTANTLY hooked and intrigued to learn more, it's like you speaking directly to them, your target audience.
| 3. Tell a Quick Story That Draws Them In
Since caveman days we have been drawn to stories. They paint a vivid picture in our minds, evoke emotions, and get us hooked into wanting to learn more, and it makes all the difference.
Most of us suck at telling stories, me included.
But the best solution I found to this problem is to just write as you would speak normally to anyone while tying in some kind of real-world experience conveyed as a personal story.
You don't necessarily need to have experience in everything, that's impossible. But you can definitely gain experience on the topic by consuming and interacting with content, and reflecting on what you heard, read, saw, or felt.
Writing like this makes your blog intro:
Because now you're actually telling a story, and people love stories.
| 4. The Promise and Why They Should Listen
So I've harped a bit on desires, problems, and values and if the reader is a match for your content, check.
But in order to hook and engage a reader, you also need to deliver some kind of promise. A promise that you hold the key to the solution, even if it's a tiny solution.
You want to promise the reader that they'll be better off consuming the content than skipping it, that their lives will be better off afterward.
Here is where people run into issues, you need to be credible in order to make a promise, why ON EARTH should they listen to you?
This is where you'll want to showcase credibility:
This can be your own experience or accolades with the topic
It can be someone else's credibility and ideas
Or it can even be research that you reference
Either way, credibility will be the final push as to why reading the rest of the article is worth the time, it's essentially social proof.
Think of reviews on Amazon, you might be convinced to buy something, hovering your mouse on the "One-Click Buy" button.
But before you click, you scroll down just to check the reviews quickly, it's the same thing with your blog post.
Convince the reader that they have reason to read the rest of the post, that it's legit.
5 Tips to Make Your Blog Intro Stand Out
| 1. Start with a bang
Your intro is the most important part of your blog post.
It's the first thing your readers will see, and it's what will determine whether they keep reading or not.
So make sure it's good!
| 2. Write something catchy
Your intro should be catchy and interesting enough to make your readers want to keep reading.
You can do this by starting with a question, a shocking statement, or a story as I described earlier.
| 3. Tell them what to expect
Make sure you let your readers know what to expect from the rest of the post.
This way, they'll know if it's something that interests them or not.
| 4. Engage them immediately
The best way to engage your readers is to start with a question or a statement that makes them think.
This will get them thinking about the topic and spark with curiosity.
| 5. Keep it short and sweet
You don't want your intro to be too long or too short - it should be just long enough to hook your readers and make them want to read more.
Simple Examples of Strong Blog Intros
Not sure how to start your blog post?
Here are a few examples of strong blog intros that will hook and engage your readers.
Question: Have you ever wondered why...
Statistic: Did you know that...
Quote: As Winston Churchill once said...
Story: I'll never forget the time...
Statement: There's nothing more frustrating than...
Beyond The Blog Post Intro
You've grabbed your reader's attention with a cool blog intro, now what?
Unless you're a professional writer, it can be hard to crank out content, and even pros struggle with writer's block.
If you're stuck on what to write about next, try using content generated by AI.
These content generators are actually great to come up with titles, outlines, and blog post ideas to help you come up with new and exciting topics to write about.
Frequently Asked Questions
| What writing style should I use in my blog post intro?
Your blog intro is the first thing your readers see. If your intro falls flat or just sounds painfully boring, you'll lose readers right off the bat.
So, how do you write an intro that will hook and engage your readers? Here are a few tips:
Start with a strong hook.
Write in a conversational tone.
Be clear and concise.
Your intro is your opportunity to make a good first impression and set the tone for your blog post.
So make sure you take the time to write a strong intro that will hook and engage your readers.
| How Long Should a Blog Intro Be?
There isn't a one-size-fits-all answer, but we generally recommend keeping it short and sweet - no more than 150 words or 3-4 paragraphs.
This way, you can quickly get to the point of your post and start delivering value to your readers.
Now that you know how to hook and engage your readers with your blog intro, it’s time to put your skills to use and start writing.
Remember to keep your intro short and sweet, and to focus on the benefits of your content.
Be sure to check out our other blog posts for more tips on how to write great content that will keep your readers coming back for more, or try using AI tools to aid in your content journey!