How Can Video Testimonials Benefit Your Business Growth?

Jul 17, 2022
32 People Read
How Can Video Testimonials Benefit Your Business Growth?


If you're like most business owners, you're always looking for ways to boost your sales and stand out in today's competitive marketplace.

It's definitely a challenge, and you need to stack all the edges in your favor. 

It’s a fact that 93% of online consumers actively read reviews before making a purchase, and video marketing has seen exponential growth in recent years.

Video testimonials, and reviews in general, are considered king to convert potential clients to what your products or services are really like.

Using video testimonial software as an edge in the market makes perfect sense.

Social proof and video help you to build trust and credibility with potential leads at an accelerated rate.

Businesses not utilizing these marketing tactics are left behind in the dust. 

Let's dive into more details below!

What Are Video Testimonials and Why Are They Important?

Let's face it, we all feel like we need to see some proof and referral by someone else before we buy something. 

Nothing is more frustrating than buying a sub-par product or service.

Video testimonials are short videos from real customers who have used your product or service. They talk about their experience and why they love your product or service.

Video testimonials are an incredibly powerful marketing tool.

They help potential customers see the human side of your business.

And with a world filled with an evergrowing library of online content (and lower attention spans), a RAW and PERSONAL connection is precisely what people crave.

People are more likely to trust a personal endorsement from a friend or family member than they are to trust a traditional advertisement.

People are becoming more "banner-blind" than ever as we are bombarded with ads from every angle possible.

That's why customer testimonials are so important. 

They allow you to put a face to your business and allow potential customers to hear what real people say about your products and services.

Nothing builds a connection faster than face-to-face interaction, and video helps facilitate that to a great extent.

Testimonial Apps Help Businesses Connect With Customers

Building connections with your customers is key to your success as a business owner. 

And what better way to connect with them than through video testimonials?

Video testimonial software, such as VideoAsk, enables you to collect testimonials from your customers quickly and easily, and many tools also let you automate this process!

It can be somewhat tricky and frustrating to collect social proof, as it's a tedious process to juggle different videos from different customers in various formats and quality.

In short, it's messy, and using software helps to streamline the entire process. 

Most of these testimonial apps let you showcase the videos in a stylish and eye-catching way on your website, landing pages, and e-Comm stores, just to name a few.

Let's look at how video testimonial software can help your business grow to the next level!

| 1. Increase sales

As a business owner, you're always looking for ways to increase sales, and video testimonial software can be a powerful tool for doing just that.

By allowing customers to share their experiences with your product or service in a short, easy-to-watch video, you can create social proof that can help persuade other potential customers to buy.

Not only can video testimonials help increase sales, but they can also help you build trust with your customers.

Seeing real people talking about how your product has made a difference in their lives can help create a connection with potential buyers that text or photo testimonials simply can't match.

| 2. Improve customer satisfaction

Video testimonial software can help businesses improve customer satisfaction by giving customers a way to provide feedback quickly and easily.

Customer feedback is essential to any business, as it helps you understand what your customers like and don't like about your product or service.

With video testimonial software, customers can provide feedback through a short video clip. This not only gives them a voice, but it also allows them to show off how happy they are!

This feedback can be extremely valuable in boosting sales and overall customer satisfaction.

| 3. Build brand awareness

As a business owner, you know that word-of-mouth is one of the most powerful marketing tools at your disposal, especially when it comes to building your brand awareness.

And what's even better than one happy customer spreading the word? Dozens or even hundreds of happy customers, which you can share online and use in your marketing materials!

By collecting real-time customer feedback in the form of videos, you can use them to power up your overall marketing strategies, customer service, and even the product development process!

| 4. Create customer loyalty

Video testimonial software can help your business in several ways, but one of the most important is that it helps create customer loyalty.

In a world where people are bombarded with advertisements, creating a connection with your customers is more important than ever.

A video testimonial is a perfect way to do that. It shows your customers that you're real people and that you're invested in their happiness.

Seeing another natural person talk about their positive experiences with your company humanizes it and helps customers feel like they're part of a community.

It helps them feel like they're part of the family. And when customers feel like they're a part of your family, they're more likely to stick around and invest even more in your brand.

Depending on the type of testimonial also allows you to show off your product or service in action, giving potential customers an accurate idea of what they can expect if they choose to do business with you.

When potential customers see that other people have had a positive experience with your company, it encourages them to take the leap and do business with you.

| 5. Reduce marketing costs

There are many marketing costs associated with running an online business, from running social media advertisements, keeping an eye on acquisition costs, and reducing the churn rate of customers in your pipeline.

That is why large brands like GoPro and Starbucks love to implement UGC (User Generated Content) in their marketing efforts. Not only is it free and organic, but it also comes with a host of benefits such as trust, credibility, and social proof, as we have covered so far.

Combining the power of UGC with video testimonials is almost a bulletproof way to reduce your marketing costs considerably.

No more ads, organic traffic, and third-party validation of your product and services all combined into one powerful message. What more could you want?

| 6. Reach a wider audience

Video testimonials can be an extremely powerful tool for businesses of all sizes. 

They allow customers to see and hear real people talking about their experiences with your products or services, which can be incredibly convincing. 

Adding video testimonials to the mix helps you reach a wider audience and boost your organic sales, which you might not have been able to otherwise.

People buy from people first, and word-of-mouth testimonials on social media and UGC naturally wides the scope of your customer selection, all in an organic way. 


The Potential Drawbacks of Video Testimonial Software

While video testimonial software can be incredibly powerful for businesses, it's not without drawbacks. Here are a few things to keep in mind before you decide to invest in this type of software:

1. Not everyone is comfortable being on camera, so you'll have to keep that in mind.

2. It can be time-consuming to sort through crappy videos filmed in low-light conditions.

3. Videos may not be well-received by all audience types.

How Can Businesses Implement Video Testimonials? 

There are many ways businesses can use video testimonials to their advantage. Here are just a few:

1. Use video testimonials on your website or blog. This is a great way to give potential customers a sneak peek of what it's like to do business with you.

2. Share video testimonials on social media. This great way to reach more people and show off your happy customers.

3. Use video testimonials in your email marketing campaigns. This is a great way to engage your audience and show them how others have benefited from your brand, social proof!

4. Create a video testimonial library. This is a great way to show off the diversity of your satisfied customers and make potential customers feel more confident about doing business with you.

Wrap Up

Video testimonial software is a powerful tool that businesses can use to boost sales.

By allowing customers to record videos of themselves talking about the products or services they've purchased, businesses can create powerful testimonials that massively influence other customers to make a purchase.

Video testimonial software is easy to use and can be customized to match the look and feel of your business' website. 

It's a great way to show potential customers that you're a credible business with happy customers. 

Give it a try, most testimonial software has free trials.