10 Best SEO Audit Tools of 2023 (Free & Paid SEO Analysis)

If you’re like most small business owners, you want your content to be seen by as many people as possible. This is especially true if you’re just launching new SaaS or ecommerce products.

But how do you know if you’re doing everything possible to optimize your site’s performance for search engines and algorithms?

A SEO audit analysis can help identify any areas of improvement and help get your website ranked higher in search engine results pages (SERPs).

Whether you’re just starting out or you’ve been at it for years, investing in AI SEO tools always comes out as a net positive.

The only issue is that there are a ton of SEO checkers out there, so to save you some hassle, I’ve put together a list (from personal experience) of the best SEO audit tools on the market.

Whether you’re looking for a free online SEO analysis or a paid option for the best accuracy, I’ve got you covered!

What Is SEO Auditing?

Search engine optimization (or SEO) auditing refers to the process of doing a website analysis in order to identify any potential issues that could negatively impact its search engine rankings (ie. on Google).

These issues can range from technical seo issues, such as:

  • Broken links
  • Duplicate content
  • Low-quality backlinks
  • Low-traffic keywords
  • Slow load times and crawlability issues
  • General SEO errors and low content quality
  • Missing XML sitemaps, title tags, or meta tags

By identifying these issues and making the necessary changes, SEO audit tools can help websites improve their overall search visibility and ranking performance.

Understanding how to tweak your content marketing with real metrics and SEO reports is key to achieving your ability to rank for your target keywords.

By optimizing these different aspects of your website, you can ensure that your site shows up higher in search results and attracts more visitors, improve brand awareness and drive more traffic to your pages.

Although there are free SEO audit reports you can do, if you want to take your site to the next level, then it’s important to invest in a thorough SEO audit tool!

How To Do A Free Online SEO Audit?

There are a number of easy and free online tools that you can use to perform an SEO audit for your website.

One of the simplest and most effective options is Google’s own PageSpeed Insights tool, which analyzes the performance and speed of your sites.

Other useful resources include the Screaming Frog SEO Spider, which crawls your site in order to provide insights into technical issues.

Ultimately, performing regular SEO audits on your website is key to ensuring that you are always providing the best possible experience for both your users and search engines like Google.

What Are The Best SEO Audit Tools Online?

These are the best SEO audit tools on the market.

1. SurferSEO

The Best SEO Audit Tool and Content Optimizer

surferseo homepage

The SurferSEO Audit Tool is a comprehensive online tool that audits your website for SEO and is by far THE best for SEO content optimization.

It analyzes your website and provides actionable recommendations to improve your website visibility and rankings.

The tool is easy to use and provides a detailed report of your website’s health including backlinks, on-page optimization, anchor text, social shares, and much more.

If you’re looking for an all-inclusive SEO audit tool, SurferSEO is a great option.

It offers both on-page and off-page audits, content optimization, as well as a wide range of features to help you improve your website’s visibility and rankings, and you can get started with a free trial!

What You Get With SurferSEO

SurferSEO is a suite of SEO tools that help you audit your website for improved rankings.

 It offers a range of features, including:

  • A site crawler that audits your website for errors and compliance
  • A rank tracker to monitor your website’s position in search engine results pages (SERPs)
  • A backlink checker to assess your website’s link profile
  • A competition analysis tool to compare your site against your competitors

By using SurferSEO, you can ensure that your website is fully compliant with Google’s latest SEO guidelines, and identify any areas where you could improve your ranking in SERPs.

SurferSEO Pricing

surferseo pricing

There are a lot of SEO audit tools on the market, but we believe that SurferSEO is the best one out there. Not only does it offer a wide range of features, but it’s also easy to use and can help you achieve better rankings in no time.

So if you’re looking for an effective way to improve your website’s visibility and performance, we highly recommend giving SurferSEO a try.

Try SurferSEO

2. Sitechecker

Best SEO Monitoring Platform

sitechecker homepage

Sitechecker is an All-in-One SEO Platform that will help you perform high-quality SEO audits, technical analysis and monitoring of your website.

This platform will allow you to optimize your site, increase traffic and improve its position in search engines.

Sitechecker has many free and paid SEO tools in its arsenal. For example, Link Extractor is one of these tools. With its help, you can do an audit of all internal links on your site!

What You Get With Sitechecker

The multifunctionality of Sitechecker allows you to build your SEO strategy or analyze your existing one, such as.

  • SEO site audit
  • Detailed technical analysis of the site
  • Monitoring the website and its position in search engine results 24/7.
  • Ability to connect Google Search Console and Google Analytics.
  • A handy extension for Google Chrome.

The Sitechecker is easy to use and fits both professionals and beginners.

Sitechecker Pricing

sitechecker pricing

Sitechecker’s pricing plans are very flexible, and you can also try a 7 day free plan with no credit card required.

After the audit, you’ll get a detailed list of tips to fix all the bugs found, and the monitoring function will constantly alert you about new problems on your site.

This platform is ideal for SEO agencies because Sitechecker has a white label report function.

Try Sitechecker

3. Ahrefs

Best Keyword Research Tool for Keyword Rankings

ahrefs homepage

One of the most popular SEO audit tools is Ahrefs. Ahrefs is a comprehensive tool that can help you with a variety of tasks, including backlink analysis, competitor analysis, and on-page optimization.

Ahrefs has a large index of web pages and links, which makes it an ideal tool for doing competitor research. The Ahrefs crawler also runs on a very fast server, so you can get results quickly.

What You Get With Ahrefs

Ahrefs is a comprehensive SEO tool that you can use for website audits, backlink analysis, keyword research, and more.

It’s one of the most popular tools on the market and for good reason. Ahrefs has all the features you need to improve your website’s SEO and visibility.

Some of the highlights of Ahrefs include:

  • Site Explorer: Analyzes your site and links for comprehensive data on your site’s SEO health
  • Backlink Checker: Shows you all of your site’s backlinks, as well as their quality and anchor text
  • Organic Traffic Insights: This shows you how your site ranks for different keywords and phrases
  • Detailed website audits
  • Comprehensive backlink analysis
  • Advanced keyword research
  • Detailed competitor analysis

Ahrefs Pricing

ahrefs pricing

After extensive research and testing, Ahrefs in combination with SurferSEO is my top pick for the best SEO audit tool.

It offers an exhaustive suite of tools that will help you analyze your website, track your competitors, and optimize your content for improved rankings.

If you’re looking to increase your website’s visibility and boost your traffic, then make sure to give Ahrefs a try.

Try Ahrefs

4. SEMrush

Best For Technical SEO Audits

semrush homepage

SEO is one of the most important aspects of online marketing to rank higher in search engine results pages (SERPs).

SEMrush is a powerful SEO tool that can help you assess your website and identify areas for improvement.

With SEMrush, you can see which of your website’s pages are ranking highest, how much traffic they’re receiving, and how much competition they’re facing.

You can also use SEMrush to track your competitors’ SEO strategies and see how they’re ranking in comparison to you.

What You Get With SEMrush

SEMrush is one of the most popular SEO audit tools on the market. It offers a comprehensive suite of tools to help you improve your website’s visibility and rankings.

SEMrush’s main features include:

  • Organic research: Analyze your website’s organic search traffic and keywords
  • Position tracking: Track your website’s rankings for specific keywords
  • Backlink analysis: Identify and analyze your website’s backlinks
  • Advertising research: Research your competitors’ paid search campaigns

SEMRush Pricing

semrush pricing

SEO is a never-ending process, and you need the right tools to make sure your website and content are always in good shape.

That’s where SEMrush comes in. It’s another one of our favorite SEO audit tools for a reason: it’s easy to use, it’s comprehensive, and it offers great value for the price.

I highly recommend it to anyone looking for better rankings and increased visibility. If you’re ready to take your SEO to the next level, SEMrush is the tool for you.

5. SpyFu

Best For Off-Page SEO

spyfu homepage

SpyFu offers a wide range of features, including competitor research, ranking data, and backlink analysis.

SpyFu allows you to see what keywords your competitors are targeting, what pages they’re ranking for those keywords, and how much traffic they’re getting as a result.

This information can be invaluable in helping you to determine what strategies to adopt in order to outrank your competitors.

What You Get With SpyFu

Some of the key features of SpyFu include:

  • Competitor analysis: See what keywords your competitors are targeting, what backlinks they’re acquiring, and how much traffic they’re generating.
  • Domain comparison: Compare your website to any other website to see how you stack up.
  • Keyword research: Find new keywords to target and see how difficult it will be to rank for them.
  • Traffic analysis: See where your website’s traffic is coming from and how it’s changing over time.

SpyFu Pricing

spyfu pricing

SpyFu is the perfect competitor analysis tool. Not only does it show you what keywords your competitor is targeting, but it also tells you how much they’re spending on ads and how many organic clicks they’re getting.

You can even see what pages on their website are bringing in the most traffic. This information is invaluable for understanding your competitor’s strengths and weaknesses.

Ultimately, this knowledge will help you make more strategic decisions about your own website and marketing efforts. That’s why SpyFu is one of our top picks for SEO audit tools.

If you’re looking to increase your visibility and improve your rankings, then don’t hesitate to give SpyFu a try—you won’t be disappointed.

6. Raven Tools

Best All In One SEO Audit Tool

raven tools homepage

Raven Tools, an all-in-one SEO platform, is one of the best tools you can use for an SEO audit.

It provides a comprehensive overview of your website’s SEO health and gives you actionable recommendations to improve your rankings.

RavenTools also features a powerful backlink analysis tool that can help you identify and disavow harmful backlinks.

What You Get With Raven Tools

Some of Raven’s standout features include:

  • A comprehensive website audit that monitors your website for errors and provides recommendations for fixing them
  • A backlink analysis tool that shows you who is linking to your website and what anchor text they are using
  • A rank tracking tool that monitors your website’s position in search engine results pages (SERPs) over time

Raven Tools Pricing

raven tools pricing

Raven Tools is a comprehensive SEO auditing platform that gives you an in-depth analysis of your website and its visibility in search engines.

It also offers recommendations on how to improve your rankings and drive more traffic to your site. If you’re looking for an all-in-one SEO solution, Raven Tools is definitely worth considering.

Try it out for free and start optimizing your website today with Raven Tools.

7. Moz Pro

Best Old School SEO Audit Tool

moz homepage

If you’re looking for an all-in-one SEO tool, Moz Pro is for you. Moz offers a suite of tools to help you with your SEO efforts, including an audit tool, research tool, rank tracker, and more.

The audit tool helps you identify SEO opportunities and track your progress over time. You can also use the research tool to find keywords and track rankings for those keywords.

The rank tracker lets you see how you’re performing relative to your competitors.

What You Get With Moz Pro

Moz Pro offers:

  • A website crawler that audits your website for errors and provides feedback on how to fix them
  • A rank tracker to see how you’re ranking over time (both nationally and locally) for specific keywords
  • A “SERP Overlay” that shows you how your site is performing compared to the top results for any given keyword
  • An “On-Page Grader” that evaluates your page titles, meta descriptions, headings, etc. and provides suggestions for improvement

Moz Pro Pricing

moz pricing

Moz Pro is a powerful tool that can help you improve your website’s visibility and rankings.

It offers a wide range of features, including competitor analysis, keyword research, and site audits.

If you’re looking for an all-in-one solution to boost your SEO efforts, Moz Pro is definitely worth considering.

Best Free Online SEO Audit Tools

These are the best FREE SEO audit tools that you can use today!

8. Screaming Frog

Best Downloadable Site Audit Tool

screaming frog homepage

Screaming Frog SEO Spider Tool is used by digital marketing professionals and agencies all over the world for a variety of tasks, including website audits, competitor analysis, and backlink audits.

The Screaming Frog SEO Spider Tool crawls websites much like a search engine spider does, providing information about page titles, meta descriptions, header tags, images, etc.

It also checks for broken links and other errors that could be hurting your website’s visibility and ranking.

What You Get With Screaming Frog

The Screaming Frog SEO Spider Tool is a desktop application that crawls websites, gathering all the data it can about each page and the links between them.

The resulting report can be used to help identify issues that are slowing down your website or preventing it from ranking as high as it could.

Some of the features of the Screaming Frog SEO Spider Tool include:

  • The ability to crawl and audit websites of any size
  • The ability to view data on redirects, canonical tags, robots.txt files, and more
  • The ability to export data into Excel for further analysis

The Screaming Frog SEO Spider Tool is software that crawls websites and returns key data such as page titles, meta descriptions, Robots.txt, canonical tags, and more.

You can also use it to see how many pages are indexed on Google, as well as find broken links and other technical errors on your website.

The Screaming Frog SEO Spider Tool is a must-have for any business looking to improve their website’s visibility and rankings.

They offer a free version and a paid version, with the paid version offering more features.

9. PageSpeed Insights

Best Free SEO Audit Tool Online by Google

google pagespeed insights

PageSpeed Insights is a free Google tool that measures the performance of a web page.

It analyzes the page’s size, how quickly it loads, and how efficiently it uses network resources. Pages that score high on the PageSpeed Insights are likely to load faster for users.

This is especially important for mobile users, as slow-loading pages can lead to lower engagement and conversions.

Google’s PageSpeed Insights is a great tool for checking your website’s page loading speeds and identifying potential optimizations.

It analyzes your page’s HTML, JavaScript, and CSS to give you a score out of 100, as well as specific tips on how to improve your score. It’s free to use and easy to dive into.

What You Get With PageSpeed Insights

Among other features, the PageSpeed Insights tool:

  • Checks your website’s performance on both mobile and desktop
  • Provides suggestions to improve your website’s performance
  • Shows how well your website scores on the Google PageSpeed Insights scale (from 0 to 100)
  • Analyzes your page’s file size
  • Measures your page’s download time
  • Checks how efficiently your page uses images

PageSpeed Insights is a great tool to measure the speed of your website. It measures several key factors that affect your website speed, such as the size of your images, how quickly your pages load, and the use of caching.

You can also get suggestions on how to improve your website speed and overall, PageSpeed Insights is a helpful tool!

10. GTMetrix

Best Free DeepCrawl SEO Audit Tool For Load Speeds

gtmetrix homepage

GTMetrix is a popular website speed and performance analysis tool. It analyzes your website and provides suggestions to help you improve your page speed.

GTMetrix also offers a comprehensive SEO audit report, which covers issues such as crawl errors, broken links, duplicate content, and more.

The report also includes suggestions to help you improve your website’s SEO performance.

What You Get With GTMetrix

Some of the key features include:

  • A detailed report that covers everything from page speed to YSlow scores
  • The ability to compare your website against the competition
  • A waterfall chart that shows how your page loads
  • A list of suggestions to improve your page speed and SEO

The final tool that I am going to mention is GTMetrix. This is a powerful tool that will help you analyze your website and find ways to improve your SEO.

It also has a section that will compare your website against your competitors so you can see where you need to make improvements.

Overall, GTMetrix is a great tool that should be used regularly to ensure that your website is performing at its best. If you’re looking for a tool that can help you improve your SEO, GTMetrix is definitely the one to use.

Why Are SEO Audits Important?

A comprehensive SEO audit can reveal a wealth of information about your website and its visibility in search engines.

Armed with this data, you can make informed decisions about the changes you need to make to improve your rankings.

An SEO audit can uncover issues such as – Broken links – On-page errors – Missing or duplicate metadata – Poorly written content – Low site traffic – Ineffective use of keywords – Unoptimized images and more!

All of these factors can have a negative impact on your website’s visibility and rankings.

A good SEO audit will identify these issues and provide solutions to help you recover lost ground and increase your website’s traffic and conversions.

How Often Should You Audit Your SEO?

You should audit your SEO on a regular basis. How often you audit your SEO will depend on a few factors, such as how much content you publish, how often you make changes to your website, and how competitive your industry is.

Generally speaking, though, it’s a good idea to audit your SEO at least once a quarter, and continuously audit new posts that are already ranking on the SERPs.

This will give you a good overview of how your website is performing and what changes you might need to make in order to improve your rankings. Use the best SEO audit tools to help you get the most accurate results and make the best decisions for your website.

What Are Common SEO Audit Mistakes?

SEO audits are essential for any website looking to increase its visibility and rank higher on search engine results pages.

However, if they’re not done properly, they can actually do more harm than good. Here are some of the most common SEO audit mistakes:

1. Not auditing your website frequently enough

A big mistake that businesses make is only performing SEO audits every once in a while.

The purpose of an SEO audit is to find and fix any potential issues that are preventing your website from ranking higher.

If you only audit your website every few months or years, there will be a lot of issues that have gone undetected and will continue to hurt your rankings.

Instead, you should be auditing your website at least once a month to ensure that your rankings are on track and to find and fix any potential issues.

2. Focusing on technical issues rather than on content and user experience

A common SEO mistake is to focus on the technical issues of a website instead of on the content and user experience.

Technical issues such as site speed, crawl errors, and indexing can be addressed with the proper tools and techniques, but they will not have a significant impact on your website’s visibility and rankings if the content is poor and the user experience is bad.

In contrast, improving the content and the user experience can have a major positive impact on your website’s SEO. SurferSEO helps massively with both aspects!

3. Neglecting to track your results

A proper SEO audit is key to improving your website’s visibility and rankings. However, making mistakes during your audit can be costly and impact your results.

One of the biggest mistakes is neglecting to track your results. Without tracking your progress, you won’t know if your efforts are paying off. You’ll also have a harder time identifying any areas that need improvement.

Make sure to track your website’s rankings, organic traffic, and conversions so you can see how well your SEO strategy is working.

4. Failing to use the right tools

Many businesses make the mistake of thinking that an SEO audit is as simple as checking a few things off a list.

While it’s definitely a good start, an effective SEO audit requires the use of the right tools. Without the right tools, you’ll be unable to identify all of the areas where your site could use improvement.

And remember, improving your visibility and rankings is all about making your site as search-engine-friendly as possible. These tools will help you do just that.

5. Not understanding how search engines work

One of the biggest mistakes business owners make when it comes to SEO is not understanding how search engines work.

Google and other search engines use a variety of factors (including your website’s content, architecture, on-page optimization, core web vitals, link profile, etc.) to determine how to rank your website.

When you don’t understand these factors, it’s difficult to make changes that will improve your website’s visibility and rankings. That’s where SEO audit tools come in.

These tools help you assess your website and identify any areas that need improvement. When you fix these issues, you’ll see an increase in website traffic and improved rankings guaranteed.

SEO Audit Tool FAQs

Are SEO audit tools useful?

There is no question that search engine optimization (SEO) is a crucial element of any successful marketing strategy.

After all, if your website isn’t visible to potential customers online, how can you expect to attract new business?

And while there are many different tactics and techniques that can help boost your site’s rankings, perhaps the best way to get started is with an SEO audit.

SEO audit tools are designed to review the structure and content of your website in order to identify any issues or problems that could be holding you back.

They analyze everything from keyword usage and site speed, to black hat techniques like link spamming and cloaking. With an in-depth report detailing the state of your site’s SEO performance, you’ll have a clear picture of where you need to make improvements and how best to do so.

Whether you’re just starting out with SEO or trying to optimize an established site, an SEO audit tool can be a powerful tool for improving your results online. So yes, I would argue that these tools are indeed useful – and well worth exploring!

Which SEO tool is most accurate?

Different SEO tools offer a variety of approaches and use different metrics to assess website performance.

Some tools focus on keyword rankings, while others analyze click-through rates and backlink growth.

From personal experience I’d have to say that Ahrefs is probably the most accurate SEO tool out there, purely because of how they work just like Google and crawl backlinks from site to site.

Wrap up

SEO audits are an important part of any website’s SEO strategy. By using the best SEO audit tools, you can increase your website’s visibility and improve your rankings.

The best SEO audit tools will help you to streamline the process and get the most out of auditing your SEO.  

However, it’s important to remember that SEO is a constantly evolving field, so you should review your SEO strategy regularly to ensure that your website is up-to-date.

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