Looking for the best AI SEO tools? Do you need something that will simplify and automate your entire SEO auditing experience while giving you an unbeatable competitive advantage?

I’ve ranked and reviewed the 7 best AI SEO tools on the market that help users easily get more traffic, clicks, and sales.

Frase.io is the best overall for SEO optimization, keyword ideas, and content creation. Frase.io’s AI writing feature is exceptionally good at creating content briefs. This is perfect for those who struggle with the content creation process. Get started today with a free trial. You’ll love it.

SurferSEO is the best for pure SEO. For ultimate optimization, all this tool requires are your target keywords, and it will do the heavy lifting for you. It can’t get any better than SurferSEO when it comes to ranking content for competitive search terms. Sign up for a free account today.

On-page is best for businesses in highly competitive niches and markets. The tool has unique benefits over others as they’ve essentially reverse engineered how Google operates. It’s a game-changing tool for businesses that want to dominate and rank at the absolute top.

Search Engine Optimization (SEO) is something that confounds most of us. How can something so essential for digital marketing and website traffic be so complicated?

Here’s the solution. AI SEO tools make SEO easy and affordable for everyone to understand and implement.

Perhaps you’re a business that’s had to resort to paying extortionate fees for an SEO “expert,” or maybe out of pure frustration, you’ve simply given up on SEO reporting software?

Whatever the reason for your frustration, the AI content optimization tool is here to save the day. Here’s why you need one in your life.

What Are The Best AI SEO Tools?

There is a broad range of SEO software tools out there. However, several stand out as being particularly excellent for getting real organic traffic and helping you get high in search rankings.

These are the best AI SEO tools that you can get right now on the market.

1. Frase.io

Best Overall AI SEO Tool and Content Briefs

frase homepage

💰 Pricing starts at $14.99/mo after a 5-day trial for only $1

Key Takeaways For Frase.io

  • Plenty of templates and suggestions for building content briefs and outlines.
  • Combining SEO automation with AI content writing gets two otherwise lengthy jobs done quickly.
  • Track your progress with Frase.io’s SERP analysis to monitor how your SEO is performing.
  • AI-powered content research tool suggests relevant topics and keywords  to include in your writing.
  • Its listicle content generation tool is pretty neat and saves you a lot of effort.

There are AI tools for content writing and AI tools for SEO. Wouldn’t it be great if the two were combined? Oh, hello Frase.io!

Frase.io uses something called “natural language processing” to create unique content and helps you optimize as you write, making SEO so easy that you’d wish you had found this sooner.

The tool performs deep competitor analysis to bring you content briefs and outlines that match what your target audience is looking for.

Effortless Content Briefs and Headings

frase serp overview

Find out through competitive analysis what your top competitors are doing to rank so high. Frase.io will analyze the top 20 SERP results and provide automated content drafts. Choose from a wide range of templates to get your content exactly how you want it.

Optimize As You Write With Total Ease

frase seo optimization

Become a keyword ninja as you write. Enter the keyword, and watch the box turn green. When you’ve fully optimized your writing, the progress bar will read 100%. Job done!

Frase.io Pricing Plans

frase pricing

Get started with a 5-day trial for $1. You get all of the features just as if you had a paid plan, but for only $1.

  • Solo plan: $14.99/mo for 4 articles per month
  • Basic plan: $44.99/mo for 30 articles per month
  • Team plan: $114.99/mo for unlimited articles

Pro add-on is $35/mo for additional features like unlimited AI writing.

Frase.io Verdict

The fact that I use Frase.io myself should convince you that this product is worth trying out. You found this very article on Google after all 😊.

It’s the best tool for content planning, SEO, and creating faster content workflows.

Anyone, from complete SEO novices to seasoned writers, will get value from Frase.io. Get started immediately with their 5-day trial and enjoy all the benefits.

2. Surfer SEO

Best For SEO Audits

surferseo homepage

💰 Pricing starts at $49/mo after a free forever trial

Key Takeaways For Surfer SEO

  • Integrate the tool with Google Docs, Jasper, WordPress, and more.
  • Use the Surfer SEO AI power to generate the best-ranking keywords and subject headings.
  • Use the analysis tool to perform a complete website audit then optimize.
  • Scrutinize your competition. Use these practical insights to your advantage.
  • Install the Surfer SEO app to keep tabs on and update your content SEO on the go.

Surfer SEO is the ultimate in, well…SEO! What I like most is that it focuses on doing one job – SEO – excellently.

Whether you’ve got a website full of existing content or you’re itching to write something new, Surfer SEO will transform it into high-quality content.

Precision Auditing for Your Existing Content

surferseo audit

Surfer is one of the best SEO automation tools for transforming your existing content.

Its audit function is the quickest and easiest way to go through your entire website and go from no SEO to fully optimized and ready to rock the SERPs!

Level Up Your SEO Content Optimization

surferseo content score

SurferSEO does a thorough job of analyzing the top results of a Google search. Perform a comprehensive analysis of what your competitors are doing and use the information to get ahead. It’s sneaky but effective!

SurferSEO Pricing Plans

surferseo pricing

SurferSEO has a free forever plan with basic functions and a free Chrome extension for content and keyword research. Once you’re ready to optimize content for real, they have the following plans:

  • Basic plan: $59/mo or $49/mo billed annually
  • Pro plan: $119/mo or $99/mo billed annually
  • Business plan: $239/mo or $199/mo billed annually

SurferSEO Verdict

Looking for a simple way to get the best keyword rankings without trawling through Google Analytics? SurferSEO is for you.

It’s a pure SEO platform that takes optimizing content to the next level.

The tool is absolutely perfect for those who already have an unoptimized website – it’s going to save you so much time and headaches when it comes to ranking content on search engines and getting you more traffic.

3. On-page.ai

Best For Highly Competitive Niches and Markets

on-page homepage

💰 Pricing starts at $99/mo with a 30 day money back guarantee

Key Takeaways For On-Page.ai

  • The tool enables you to outperform your competition with relative ease.
  • One of the easiest tools on the market to get to grips with.
  • Mimics Google when web-crawling for accurate keyword recommendations.
  • 1-click sharing to make team collaboration a total breeze.
  • On-Page tracks Google’s algorithm changes in real time. Then, tweak your content to stay in the no1 spot.

On-Page AI is a wizard for keeping in step with Google’s many changes and algorithm updates.

Now that Google is using “deep learning” to understand page relevancy, it has become necessary to build content that contains the stuff that Google wants. On-Page lets you do exactly that!

Real-Time Google Tracking

on-page link relevancy

Just when you feel like you’re on top of SEO, Google goes and changes its algorithm, and you’re left floundering, wondering why you’ve suddenly dropped ten places in the SERP. Those days are over.

On-Page keeps tabs on Google and then shows you what you need to do to tweak your content to maintain your search ranking. This feature is highly beneficial for staying one step ahead in competitive niches.

1-Click Sharing For Seamless Collaboration

on-page seo optimization

It’s no longer down to just you to get the SEO right. With one click, you can share an On-Page report and get your team on the case.

Since On-Page is so easy to use, you can get anyone in your business to work on content optimization. Never has the saying “many hands make light use” been so relevant!

On-Page.ai Pricing Plans

on-page pricing

On-page.ai is on the more expensive side, but the pricing is backed by one of the best SEO technologies using AI. If you’re ready to dominate your competition, then these are its pricing plans:

  • SEO Lite: $99/mo
  • SEO Standard: $179/mo
  • SEO Advanced: $399/mo

On-Page.ai Verdict

It’s ultra-tough to rank in saturated markets and niches, and On-Page is the antidote to the issue. Since it keeps up with Google, you can be one step ahead of your competitors when an algorithm change occurs.

This is one of the easiest tools to use and is very beginner-friendly. Your whole team can work on your existing content without knowing a single thing about SEO. Powerful stuff. Try the tool risk-free with a 30-day money-back guarantee.

4. Outranking.io

Best For Getting ROI From Your Content

outranking homepage

💰 Pricing starts at $99/mo with 50% off your first month

Key Takeaways For Outranking.io

  • Provides expert AI guidance for content briefs, first drafts, research, and writing.
  • Uses over 40 on-page SEO optimization factors to outperform your competitors.
  • Achieve that coveted Google “featured snippet” with the tool’s optimization function.
  • Track your optimized content to determine success and most importantly – ROI.
  • Use Outranking to adopt a full keyword, topic clustering, and SEO strategy into your work.

Outranking uses over 40 different metrics to provide you with on-point SEO. The tool is particularly efficient in helping you adapt your content strategy to gain more ROI on your SEO investments.

With plans designed for different-sized content teams, each one has specific features designed to maximize revenue growth.

Develop An ROI Driven Content Strategy

outranking keyword feature

We all want to get our money’s worth, and Outranking shows you exactly how to do that.

The toolstands out here as it enables you to gain deeper insights into the customer journey. From there, you can see what is performing well, what needs improvement, and where your opportunities lie.

Reach Your Target Audience In Ultra-Quick Time

outranking keyword planner

Become the undisputed authority within your niche and develop content around topics and a focus keyword that speak directly with your intended audience.

No more fishing in the dark to determine what your audience wants to read. Outranking shows you exactly what you must be talking about.

Outranking.io Pricing Plans

outranking pricing
  • Solo: $99/mo
  • Pro: $189/mo
  • Company: $279/mo

There is a seven-day money-back guarantee, plus 50% off your first month with the code 50FOR30.

Outranking.io Verdict

This tool is best for companies that are looking to incorporate SEO as part of an overall growth strategy and therefore need a deeper insight into how to adjust their content strategy.

With so many “experts” online, it’s tough to become an authority on a subject, but with Outrankings’ guidance, it’s now entirely achievable.

5. SemRush

Best For Backling Crawling

semrush homepage

💰 Pricing starts at $99.95/mo after a 7-day free trial

Key Takeaways For SemRush

  • Grow your traffic organically with the easy SEO workflow.
  • Create high ranking content without any prior experience.
  • Discover what your competitors are doing through comprehensive analysis.
  • Create a winning social media strategy and analyze its performance.
  • Discover the gaps in your keywords and backlinks.

Semrush has an astonishing range of tools at your disposal. It does everything you’d expect from an AI SEO tool, plus more, to grow your organic traffic and create high-quality content.

However, there are a couple of standout features that give SemRush that edge.

Take Social Media Posts To The Next Level

One of the only AI SEO tools out there to help you with your social media strategy. The automatic scheduler allows you to deal with your social media posts incredibly efficiently.

The tool also gives you the ability to create optimized ads that guarantee audience interaction.

Create A Quality Backlink Profile

semrush backlink overview

Finding quality backlinks is a right pain in the *****. SemRush however, has a vast backlink analytics database where you can find powerful link outreach opportunities.

The backlink crawler tool allows you to track competitors, gain bulk backlink analysis and perform an audit. Gain internal link ideas, fix broken links, and avoid those Google penalties.

SemRush Pricing Plans

semrush pricing
  • Pro: $119.95/mo
  • Guru: $229.95/mo
  • Business: $449.95/mo

SemRush Verdict

In terms of general SEO, SemRush is about as good as any other brand on this list. However, if you’re also looking for a tool that can optimize social media with ace keyword ideas, then SemRush is a great pick. Try before you buy with a seven-day free trial.

6. SEranking

Best For Businesses Intending To Scale

se ranking homepage

💰 Pricing starts at $23.52/mo after a 14-day free trial

Key Takeaways For SEranking

  • Different tools adapted specifically for Entrepreneurs, SMBs, Agencies, and Enterprises.
  • Tracker to understand how your pages are ranking for target queries.
  • Detailed keyword research tool to drive your target audience.
  • Backlink crawler and monitor to measure their value and gain internal link ideas.
  • In-depth competition analysis to learn how to outrank your rivals.

SEranking is one of the more complex SEO software tools. The sheer number of AI-powered SEO tools and features available makes it an ideal solution for businesses that are looking to grow and scale over the coming years.

The difference in pricing plans is a little complex, but essentially you pay for what you need.

Tools For The Right Type of Business

SEranking is designed with different types of businesses in mind. From content suggestions, content marketing, and social media posts to finding focus and relevant alternative keywords. The information you get will be precision targeted for your business.

Scalable Features

se ranking features

A core feature is the ability to adjust and adapt your plan to suit where you are in your business journey. The AI-based SEO software is designed to be all-in-one meaning that no matter what heights you take your business to, the tool can keep up.

SEranking Pricing Plans

se ranking pricing
  • Essential: From $23.52/mo – $49/mo
  • Pro: From $52.32/mo – $109/mo
  • Business: 114.72/mo – $239/mo

SEranking Verdict

The sheer range of killer features on this tool is definitely worth the money. However, it may not be suitable for a beginner audience. If you’re a business owner looking for a comprehensive service that can scale, then SEranking is worth a shot with its free 14 day trial.

7. WriterZen

Best For Creating Unique Content

writerzen homepage

💰 Pricing starts at $27/mo after a 7-day free trial

Key Takeaways For WriterZen

  • Quickly gain authority within your niche topics and target competitive headlines.
  • Choose curated keywords mined directly from Google Keyword & Google Suggest Database.
  • User interface is simple to use and allows you to optimize as you write.
  • Choose to turbospeed your content production efforts with the AI writing tool.
  • Identify and eliminate repetitive text and ensure all content is original.

WriterZen excels at nailing down your content so it fits your niche without becoming boring or repetitive.

The features included are all oriented toward helping the writer sound authoritative while filling any content gaps with words that have value.

On-Point Keyword Metrics

writerzen overview report

WriterZen allows you to discover the demand for any given word and how many articles have been currently supplied for it.

This allows you to gauge the competition – and appetite – for the content you wish to write.

Become The Topical Boss In Your Niche

writerzen topic discovery

Plan your site’s content so all keyword variations are covered without being repetitive. At the same time, satisfy Google’s E-A-T metrics by assisting web crawlers to understand your site’s connection

WriterZen Pricing Plans

writerzen pricing
  • Basic: $39/mo or $27/mo billed annually
  • Standard: $59/mo or $41/mo billed annually
  • Advanced: $99/more or $69/mo billed annually
  • AI content writing tool: $99/mo or $1,010 per year

Singular keyword credits are also available if you don’t want or need a monthly plan.

WriterZen Verdict

This tool is a brilliant content creation solution for writers who want to explore worthwhile content possibilities.

 It’s not just about stuffing in keywords but creating a content plan that is 100% focused on what people are searching for.

It’s definitely a must for people who write blog posts and other long-form content creators.

What Are AI SEO Tools?

AI SEO tools are designed to help you discover which keywords, topics and headings you need to write into your content to rank on SERP.

They use complex metrics, including competitor data, to determine how best to optimize a website or article.

As the user, all you need to do is input a few basic details and the software will do the hard work for you.

All you then need to do is write your content using the keywords and suggestions provided by the AI tool.


How is AI used in SEO?

AI is becoming increasingly popular among SEOs due to the fact that it can automate tasks that humans previously had to perform manually. These include things like analyzing large amounts of data, researching competition, and understanding search intent.

There are many different ways that AI is being applied in SEO, such as natural language processing, sentiment analysis, and much more. But one of the biggest benefits of AI is that it can speed up the process of finding and targeting keywords.

By automating these processes, you can save hours of manual labor and free yourself up to focus on other aspects of your SEO strategy.

Which AI is used by Google?

Deep Learning systems like RankBrain have changed the game for how Google searches are performed.

They’ve been working on these technologies for years now, and MUM (Multi Task Unified Model), is Google’s latest AI in search.

With numerous exciting potential applications in the near future, it has been broadly praised by professionals.

Will SEO be replaced by AI?

SEO is already being replaced by AI, bit by bit. One of the biggest changes that AI is bringing to SEO is the ability to analyze enormous amounts of data and identify trends.

Nowadays, AI is capable of analyzing millions of pages and identifying patterns within them. This allows us to see what works and what doesn’t, and to apply those insights to our own campaigns.

Another big change that AI brings to SEO is the ability for machines to understand context and user intent. People interact with websites in order to achieve certain objectives.

Understanding what those objectives are allows us to optimize our content and landing pages in such a way that they deliver the best experience to our visitors.

All of these things are made possible by AI, and they’re going to continue to improve.

If you’re not using the assistance of AI in your content marketing business, you’ll be left behind by the competitors that ARE using AI SEO tools. There’s just no way around it.

What is AI content?

AI content refers to any type of content created by artificial intelligence systems. These systems analyze large amounts of data points based on keywords that you provide, and they generate content automatically for you.

Some AI marketing tools include:

While these systems aren’t perfect by any means, they’re getting much better at producing high-quality content at a very fast pace.

Is AI content good for SEO?

AI content is great for SEO because it provides fresh, original content without having to write EVERYTHING yourself. Instead, you can let AI generate content and ideas for you, and then edit them to fit your needs.

There are many different ways to leverage AI content for SEO purposes, such as creating unique images and videos, writing articles, and optimizing web pages.

All of these methods require human intervention though, and while AI content isn’t perfect, it’s still a powerful tool for SEO and acquiring organic traffic faster.

If you don’t want to dabble with AI, then a content writing service might be what you’re looking for.

Can Google detect AI writing?

There are AI SEO tools such as On-page.ai that now have an AI detection feature. So you can deduce that if brands can figure out if your content is AI written, then so can Google.

Does AI generated content rank on Google?

Yes, AI content ranks on Google if it’s edited by a human, is of high quality, and answers the search intent.

There’s a lot of hype around artificial intelligence right now, but it doesn’t mean that everything written by machines is automatically going to rank well.

AI tools are powerful for speeding things up in your workflow, but they still require a human touch and lots of editing to generate content that is readable and matches search intent.

Which is the most powerful SEO tool?

The most powerful SEO tool right now is On-page.ai closely followed by SurferSEO, POP, and Clearscope.

Is Google Analytics a SEO tool?

Google Analytics is a free service offered by Google that provides data on web traffic. It’s a great tool for measuring the success of your SEO efforts, but it isn’t an SEO tool per se.

How much does SEO tools cost?

The cost of SEO tools ranges anywhere from $14.99/month (Frase.io) to $1200/month (Clearscope).

How do I become an SEO expert?

If you really want to become an SEO expert, you should focus on learning everything you can about the field.

SEO Twitter and YouTube are excellent sources to begin with. And once you’re ready to learn from real experts, consider paying for a course that teaches SEO in-depth.

There are many different ways to approach SEO, and you’ll probably end up specializing in certain areas, such as:

  • SEO Content creation
  • Onsite SEO
  • Technical SEO
  • Offsite SEO and link building
  • Analytics and Conversion rate optimization

Wrap Up

So, we have seven great AI SEO tools, all with fantastic features and content management systems.

I’d say it’s worth checking a few out for free before deciding which is best suited to your requirements, but you can’t go wrong with our top 3 picks as they are the best by far.

The bottom line is that it’s never been more crucial to step up your SEO game, and I think these tools are the easiest and quickest way to get results.