Can The Best AI Copywriting Software Make Decent Copy? (Test Results of 2023)

If you’re a content writer, there’s a good chance you’ll eventually face the question of whether or not to use AI copywriting software.

Copywriting is an essential skill for any marketer, and automating the process with AI can seem like an attractive option. But can AI really create a decent copy?

In this article, we’ll compare the capabilities of the three best AI copywriting software on the market right now, with those of human copywriters, and help you decide if automation is right for you.

The Basics – What Is Copywriting?

Copywriting is the art of writing persuasive content for the purposes of marketing, sales, or advertising.

It’s all about crafting an interesting and eye-catching story that will resonate with your audience and convince them to take action.

It’s also identifying specific problems and desires that customers have and convincingly guides them to a solution through a product or a service.

Copywriters are essential for any business, as they help create compelling content that can drive sales and boost brand awareness.

And while some people may think that AI can never truly replace humans when it comes to copywriting, we believe that the right software can do a pretty decent job.

How Does AI Copywriting Software Compare to Human Copywriters?

Although AI copywriting software is becoming more advanced and sophisticated with each passing year, it still can’t compare to the skills of a human copywriter with decades of experience, this is probably obvious when you think about it.

But one of the main advantages that AI has over humans is its ability to scan and analyze large amounts of data very quickly.

This means that it can produce results more efficiently and at a lower cost.

However, AI still lacks the ability to write creatively or emotionally, which is a key component of good copywriting.

Humans are able to connect with readers on an emotional level, which can often result in a more powerful connection with the audience, and in the end more sales for the marketer.

We can also understand complex concepts and communicate them in a way that is easy for people to understand.

Although AI copywriting software is becoming more advanced, it is still unable to match the skills of a human copywriter.

But with all of this being said:

What if I told you that everything in this particular section that you’ve read so far, has in fact been written by an AI.

Would you believe me? Almost too good to be true?

Give it a few more years and AI will probably be on the level of professional copywriters, but for now, they work great as a writing assistant to get your creative ideas out at a faster pace.

Comparing The 3 Best AI Copywriting Software

In order to determine the best AI copywriting software, I’ve compared the top three on the market based exclusively on results that they generate for copy alone.

The top three contenders were Hypotenuse, Jasper, and Peppertype. Visit our full list for a rundown on pricing and features for the entire selection of AI copywriting tools.

AI copywriting tools promise to write copy that’s indistinguishable from human-written copy. Let’s put it to the test and take a look at whether or not it can really deliver on its promise.

The Case Study

Our fictional topic was about selling a Basketball training program to a target list of email subscribers.

A professional copywriter has already made a high converting copy for this with techniques such as DIC (Disrupt, Intrigue, Click) coupled with NESB (New, Easy, Safe, Big).

Obviously, an AI writing tool won’t use techniques like this, and for simplicity, we will only create copy for the first few paragraphs.

The Original Copy by Human Copywriters

Title: Basketball Is A Guard’s Game…Here’s Why

“This is a guard’s game.”

That’s what my coach told me in college…

Now that statement is more true than ever.

Even big men have to learn guard skills because the game has become such a “guard game”.

What does that mean for you?

It means you have to have better “guard skills” than everybody else.

There is a lot that goes into being a great guard.

The problem is most players, coaches, and trainers completely neglect those qualities.

That’s where the “Basketball Training Program” is different from any other training program in the world…

As you can see from the copy above, the copywriter goes into a big disrupt in the first sentence, sets the frame, presents a problem, and that there is a solution to the problem.

Classic copywriting.

Now, this is where it becomes interesting, how well do AI copywriting tools fare in comparison? First up, Hypotenuse!


Hypotenuse is a fairly new AI copywriting tool that uses natural language processing to generate human-like copy.

It works wonderfully for articles, writing product descriptions, and social media posts, but how about the copy?

Here are the best results I could generate with this AI writing software in just a few clicks, and with a few minor adjustments from the best parts.

hypotenuse ai example

“Guard Game is the perfect basketball training program for those looking to improve their guard skills.

This program provides you with the drills and exercises you need to become a better player, whether you’re a beginner or a seasoned veteran.

Developed by professional coaches, our Guard Game program will help you take your game to the next level.

With step-by-step tutorials and drills, you’ll learn how to create space on the court, shoot effectively from anywhere, improve your shooting, ball-handling, and much more.

Improve your scoring average and become the best player you can be.

So, what are you waiting for? Start your guard training today with “Guard Game!”


Jasper is one of the most popular AI copywriting tools for content marketing, landing pages, and long-form blog posts made for search engines, so it’s a given to include this Ai writing software in our test.

They have a few frameworks to generate copy, and from testing both AIDA, PAS, and Before-After-Bridge copywriting techniques, the PAS generated the best content close to our original copy.

jasper ai example

Problem: The NBA is changing and the game is becoming more guard-oriented. Most basketball training programs only focus on teaching post players how to dominate down low.

Agitate: But what about the guards? They’re becoming more and more important in today’s game, and yet there are very few good training programs out there for them.

Solution: Guard Game is the solution. Our program is designed by former NBA players and coaches who know what it takes to make a great guard. With our program, you’ll learn how to shoot off the dribble, create space for yourself, read defenses, and much more.


Rytr is a much cheaper alternative to Jasper and comes with both PAS and AIDA to generate copy. The AI writer did a pretty good job and generated content that was pretty decent in both quality and length.

rytr example

Problem: With the change in basketball’s dynamics and the development of the three-point shot, guard skills have become more important than ever. Many players lack the proficiency to play effectively in a guard position and it has become frustrating for them to find any skill improvement or new ways to develop their skills.

Agitate: Guard Game is a revolutionary training program for developing guards’ skills. The data-driven program is constantly updated with new challenges and techniques to keep players motivated and on their toes, as well as give them access to best practices from high-level professionals in the field.

Solve: Guard Game knows that you’re in need of an update on your skills. They believe that guards are the most important player in the game and that it’s important to keep up with the times. With this in mind, they developed Guard to provide you with effective guard training regardless of your skill level.

Test Result Conclusion

So what can we conclude from the results?

For starters Hypotenuse offered the most realistically sounding copy that flowed nicely when read out loud.

The AI writing assistant did a pretty good job of simply entering extremely few words and just three product descriptions to guide it, super impressed!

It was honestly the absolute fastest and simplest to use and generated content with good length.

Jasper and Rytr on the other hand have dedicated copywriting tools and frameworks to work with. And you can tell that the ai writing tools tried to be a bit more clever with the copy.

Jasper generated too little text according to me, but this is subjective.

Rytr had a good length on the copy and went more in-depth on the problem before presenting a solution.

Overall it’s a close call, but I personally liked the flow better with Hypotenuse, and the fact that it’s cheaper and extremely easy to use compared to the others and produced high-quality content.

If you’re looking for a quality AI copywriting software that’s easy to use and won’t break the bank, any of these will work but I’d have to recommend Hypotenuse overall!

How Does AI Copywriting Software Work?

So, how does AI copywriting software work?

In a nutshell, AI copywriting software relies on artificial intelligence and natural language processing (NLP) to create and improve content.

To do this, the software reads and analyzes a corpus of text (a large collection of data) to identify patterns. It then uses these patterns to generate new text that is similar in style and tone to the text it has analyzed.

Not only can AI copywriting software create new content, but it can also improve existing content. The software will analyze your content and make suggestions for how it could be improved – for example, by adding more keywords, changing the tone, or fixing grammar mistakes.

The Pros and Cons of AI Copywriting Software

There are pros and cons to using AI copywriting software in your business. Let’s take a look at both:


  • Increased speed and efficiency for writing product descriptions, social media posts, blog post titles, and long-form content.
  • They also can assist with creating a Facebook ads, google ads, copy for landing pages, and general content marketing.
  • Reduced costs compared to hiring human writers as they charge per word.
  • Kickstarts your content creation process with writing marketing ideas, blog outlines, and blog ideas, and gets the creative juices flowing.


  • Can’t substitute human creativity and building connections with a target audience through storytelling.
  • Potential for incorrect and misleading information which always needs to be fact-checked.
  • Can be troublesome to guide AI copywriting tools to write copy and blog posts about specific things.
  • AI copywriting tools usually repeat themselves.
  • Copywriting tools have a general lack of understanding of customer needs.

How to Use AI Copywriting Software For The Best Results

When it comes to AI copywriting software, you want to make sure you use it the right way for the best results. Here are a few tips:

1. Don’t try to use AI copywriting software as a replacement for a human writer – they can help you with the drafting process, but a human should always review and edit the copy before it’s published.

2. Use AI copywriting software to help you come up with new ideas and get a fresh perspective on your content.

3. Make sure you input all of the data the software needs to generate accurate results – including your target audience, your brand voice, and the tone of your content.

4. Always review and edit the copy generated by AI software to make sure it meets your standards.

5. Use AI copywriting software as part of a larger content strategy – it’s not an end-all, be-all solution, but it can be a valuable tool in your arsenal.

What Can AI Copywriting Software Do?

We know that AI copywriting software is capable of a lot. It can take care of the grunt work for you, like finding keywords and compiling data. But it can also do a lot more than that.

For example, it can help you with your messaging. Not only will it come up with keywords and slogans for you, but it can also help to create a tone and style for your brand. It can even help with creating longer content, like blog posts and website copy.

In short, AI copywriting software can do just about everything when it comes to writing copy. It’s an invaluable tool that no business should be without in 2022.

Use Cases for AI Copywriting Software

AI copywriting software is designed to help content creators write better and faster. By analyzing data and past writing samples, these programs can help you improve your writing style, grammar, and word choice.

Some AI copywriting software can also be used to generate entire pieces of content, from headlines to the body copy. While these programs are far from perfect, they can be a great starting point for content creators who want to speed up their writing process.

How Effective Is AI Copywriting Software?

There’s no doubt that AI copywriting software has come a long way in the past few years. However, whether or not it will be able to produce high-quality, well-written copy in 2022 is still up for debate.

While some people believe that AI copywriting software will eventually be able to replicate human writing skills, others are not so sure. In fact, many experts believe that AI copywriting software still has a long way to go before it can truly compete with human writers.

At the moment, AI copywriting software is most effective as a writing assistant to help you speed up content creation and save on expenses as well, content creation can become very expensive with human writers.

Is AI Copywriting the Future of Copywriting?

Some people say that AI copywriting software is the future of copywriting. With the right tools, AI can help you write better copy faster.

However, others argue that human creativity and intuition can never be replaced by a machine. They believe that AI can only ever produce copy that is robotic and emotionless.

So, will AI copywriting software take over the copywriting world? Only time will tell.

Wrap Up

There’s no doubt that AI copywriting software is on the rise.

Some experts believe that AI has the potential to outstrip human writers when it comes to quality, accuracy, and speed. However, others argue that AI still has a long way to go before it can replicate the nuances of human writing.

Only time will tell which side is right. But in the meantime, it’s worth considering the pros and cons of using AI copywriting software for your business.

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