What Is AI Writing? From Idea To Content In Minutes

Everything you need to know about AI writing.

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Chris, Chief Editor Avatar

Chris, Chief Editor & WFH Expert

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If you’re a content creator or marketer, mastering the use of AI writing is a crucial skill that can give you a much needed competitive edge.

Content marketing businesses are now using Chat GPT-4 and AI writing software to create engaging and high-quality content that can be used in a myriad of ways.

But what is AI writing exactly? And how does it differ from regular human content writers?

As someone who’s used these AI writers, I can attest to their ability to save time and money while generating SEO-friendly content with accuracy and precision.

But before you start using these AI content generators, it’s important to know what they are and how to use them effectively. But don’t worry, I’ve got you covered!

In this deep dive into all things related to AI writing, I’ll explore how people use them and answer some questions you may have about its effectiveness. So stay tuned!

  • AI writing is the use of technology to generate content automatically using natural language processing, machine learning, and other forms of artificial intelligence.
  • ChatGPT, an AI tool by OpenAI, uses pre-training to create human-like text and could significantly impact content creation in the future.
  • AI writing tools create blog posts, social media posts, ads, catchy taglines for landing pages, and even search engine optimization.
  • Popular paid AI writing tools are Jasper AI, Copy AI, and Content at Scale.

The Definition of AI Writing

AI (Artificial Intelligence) writing is the use of technology that employs natural language models, machine learning, deep learning, and other forms of artificial intelligence.

AI writing tools come in various forms, including chatbots, language generators, and content optimization tools, among others to create various types of content, both short-form and long-form content.

These tools helps with saving time and money and as the writing process is most resource heavy part in any digital marketing campaign.

What is Chat GPT

ChatGPT is an AI tool for content writing that was created by OpenAI[fn]https://en.wikipedia.org/wiki/ChatGPT[/fn] and was introduced in November 2022. Microsoft has invested billions into the project[fn] https://blogs.microsoft.com/blog/2023/01/23/microsoftandopenaiextendpartnership/[/fn].

ChatGPT leverages the GPT architecture, a family of large neural networks[fn]https://cosmosmagazine.com/technology/ai-tool-chatgpt/[/fn] that uses pre-training to generate human-like text, and has potential implications for the future of content creation and writing.

Founded in 2015[fn]https://www.taskade.com/blog/openai-chatgpt-history/[/fn], OpenAI aimed to create advanced AI technologies that benefit humanity, and GPT-3 has been a significant contribution to that goal, powering ChatGPT.

How do AI content writing tools work?

AI writing tools are powered by two technologies: natural language processing (NLP) and machine learning (ML).

NLP involves understanding and interpreting written and spoken human language to extract meaning and sentiment. ML focuses on developing algorithms based on data to make decisions.

By combining these technologies, AI tools can analyze and comprehend human language and generate cohesive and compelling content that is for the most part plagiarism free as its writing content from scratch.

The use of NLP and ML in AI writing tools has transformed content creation by making it quicker and more efficient than ever before, and AI is becoming deeply integrated into online SaaS products.

What can AI writing tools do?

As a content creator constantly battling with time constraints, I’m always on the lookout for ways to save time and use automation for parts of my own workload. AI writing tools are the perfect solution for this.

These tools have the capability to help startups generate:

  • Blog posts for WordPress
  • Create engaging ads and social media copy
  • Provide on-page optimization suggestions
  • Generate catchy taglines and product descriptions
  • And provides ready-made copywriting templates

One of the biggest advantages of using AI writing tools is the time-saving aspect with better workflows in your business.

Did you know that you can actually use some of these tools to produce a full length blog post with just a few clicks? It’s insane how fast AI technology is evolving.

Another advantage is accuracy and efficiency.

AI writing tools have the capability to create content that is grammatically correct and free from errors in the first draft. Some even have built in plagiarism checker for the AI-generated content.

No more outsourcing to sub-par freelance writers!

Overall, the capabilities of AI writing tools are vast and impressive and these tools are a must-have for any content creator or business owner that uses content as the primary driver for leads.

Some Popular Paid AI Writing Tools To Try

If you’re looking for more than what ChatGPT has to offer then these are some of the best AI writing tools to try for any piece of content.

Jasper – Best AI Writing Assistant

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With the help of Jasper AI, you can say goodbye to writer’s block forever.

Jasper AI is an AI-powered writing assistant that helps you to create engaging content quickly and easily.

With its advanced algorithms, Jasper can write about any topic you can imagine and you can adjust the tone of voice it should use when writing.

Jasper AI is also incredibly easy to use. Simply input your topic and Jasper AI will generate a list of headlines, outlines, and content suggestions to get you started.

From there, you can customize the suggestions to fit your needs, or use them as a starting point for your own ideas.

Copy AI – Best AI Copywriting

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Copy AI is an advanced AI-powered copywriting tool that helps you to generate engaging social media captions and catchy sales copies in just a matter of minutes.

Copy AI uses state-of-the-art machine learning algorithms to analyze your input and provide unique content that fits your brand voice and tone.

Whether you’re creating content for your personal blog, e-commerce store, or social media channels, Copy AI can help make the process more efficient and less time-consuming.

Content at scale – Best For Blog Posts

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Content at Scale is a powerful tool for content creators and primarily bloggers who want to generate long form blog posts with minimal effort and rewriting needs.

With a mix of algorithms as the base of the software, Content at Scale is able to produce informational content easily that meets the needs of search intent on the search engine results.

It’s more pricey but is the closest you get to a 1-click content creation process with OK readability.

Is AI writing free?

Artificial intelligence has come a long way in just the last few months, and it’s now possible to hold seemingly natural conversations with machine learning models such as GPT-4.

But it has it’s pros and cons that you should be aware of:

The Pros

  • Free to use: GPT-4 is available for free, which makes it an attractive choice for those who want an affordable way to generate content.
  • Human-like conversations: GPT-4 is capable of holding human-like conversations, so it makes it easier to use.

The Cons

  • Old data: One of the biggest drawbacks of GPT-4 is that it relies on old data to generate content. This means that it might not be up-to-date with the latest facts and figures, which could lead to inaccurate or outdated content.
  • Inaccurate facts: Another potential issue with GPT-4 is that it might generate content with inaccurate or misleading facts. Users should be careful to fact-check any content generated by GPT-4 before using it in their projects.
  • Not always available: Due to the high demand and increasingly number of applications hooking into GPT with API, it’s not always available to use if you’re on a free plan.
  • 100% AI Generated: If you run through the content that you get through an AI detector it will come out at 100% most of the time, which I’d try to avoid and not build a business on. 

It’s important to remember that GPT-4 is a machine learning model, which means that it’s only as good as the data it’s trained on.

While it has impressive capabilities, it’s important to use it carefully and to ensure that any content generated by the model is accurate and appropriate for your needs.

Effective Tips for Using AI Writing Tools for Blog Content Creation

While AI writing tools are awesome they still require a ton of hand holding and understanding to get the most out of them.

But don’t worry I have some A+ tips for you to get started.

Create a Blog Outline Based on Top-Ranking Sites on Google

Before starting to write, research keywords and popular topics related to your blog.

Use Google to find the top-ranking sites for those keywords and topics. Study their content and create a blog outline from the information you gather.

This way, you’re not starting from scratch, and you’re guaranteed to provide both Google and your audience with content they care about.

1. Create a First Draft

Using the blog outline you created, it’s time to start writing the first draft of your blog post.

AI writing tools can help you generate the initial content with minimal effort, but the content will be a rough first draft that needs more work.

2. Cut the Fluff

After generating a first draft using AI writing tools, it’s essential to do an in-depth proofreading to remove any unnecessary fluff out of the content.

Ensure that your writing is to the point, clear, and concise. Remember, quality over quantity, and get to the point quickly!

3. Edit the Content

After removing the unnecessary content, make sure to edit your writing thoroughly.

This includes spelling, grammar, and punctuation checks, AI usually nails this but I always run my content through Grammarly pro to adjust anything that looks weird, and it improves your wirting as well!

4. Add Images and Visuals

Images and visuals help readers understand the content better. Ensure that you add relevant images and visual aids that support the main point of your blog post.

Canva is awesome for making your own unique images with branding included.

5. Fact Check Everything

Facts are essential to create persuasive and exciting content. Use AI tools like Perplexity.ai to verify the content and get reference/sources to the claims.

Properly citing your sources is also an essential aspect of fact-checking.

6. Add Personality With Your Tone of Voice

A blog post that has a personal touch and tone of voice is more engaging and exciting to read.

Use AI tools to help you find a good balance between the tone of the blog post and the ideas you’re trying to convey.

You may also consider adding stories that support the main point of your blog post yourself, which makes it more unique and showcases your own expertise.

Why AI Writing Tools Cannot Replace Professional Writers

While AI writing tools can certainly aid in the content creation process, they do have some limitations.

First and foremost, AI writing tools are only as good as the data they have access to, and this also goes the other way.

If the user (you) is bad at guiding and prompting the AI, you’ll only get garbage that doesn’t make any sense.

Furthermore, AI writing tools are not always able to capture some of the more nuanced aspects of language, such as tone, humor, or irony.

These elements are often what set great content apart from mediocre content, and they require a human touch to properly execute.

If the content is too formulaic, robotic, or lacking in personality it can quickly become stale and unengaging.

This is where human creativity and expertise can truly shine. 

Can AI writing be detected?

Analyzing AI content with AI detection tools

The answer is yes, and there are several ways to do it.

Software tools like originality.ai can detect if the content was written by an AI or human writer.

It grades the content on a scale of 0-100%, with anything over 50% considered AI-written and lousy quality.

In my personal opinion, I would not be comfortable with anything less than above 20% AI content (the 80/20 Pareto rule).

Another way to detect AI writing is through its style and structure.

The best way to use AI in marketing

One of the most significant advantages of using AI writing in marketing is its ability to create content at scale.

While we were capped at the human output before the advent of AI, now everything has literally gone 10x when it comes to online content.

And of course, AI helps to reduce costs associated with hiring freelance writers or paying full-time staff members for tasks like new blog posts, Twitter ghostwriters, and email copywriters.

This allows businesses of any size to access high-quality written materials without breaking the bank.

AI Writing FAQs

What are the advantages of AI content writing?

The advantages of AI content writing include accuracy, speed, and cost-effectiveness. AI content writing is more cost-effective than traditional content writing, as it requires less human effort and time.

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