Best AI Copywriting Software Tools
Editor’s Choice
Editors Rating: 9.5 /10
Best For Social media
Editors Rating: 9.3 /10
Best Blog Posts
Editors Rating: 8.9 /10
Chris, Chief Editor & WFH Expert
Struggling to come up with the perfect words for your marketing copy?
One of the best AI copywriting software tools can help with just that, while improving your content writing speed in the process!
Most AI writing software promises to automate the writing process, but only a few can produce quality content consistently.
After testing various software, I’ve picked the top AI copywriting software to help you achieve great results for things like ad copy, digital marketing, and even website copy.
Despite concerns about robots like GPT-3 replacing human writers, AI copywriting tools are designed to assist content writers, not replace them.
Discover the top AI copywriting tools to enhance your writing skills and create great copy!
What I look For In AI Copywriting Tools
| Content types | What types of content can the tool generate? (e.g. blog posts, product pages) |
| Customization | How much control do you have over the output? Can you customize the tone, style, and voice? |
| Templates | What types of copywriting frameworks does it have? (AIDA, PAS, BAB) |
| Quality | How well does the tool write? Is the content flowing and persuasive? |
| Ease of use | How easy is the software to use? Is the interface user-friendly? |
| Pricing | What is the cost of the software? Is it affordable for your budget? |
Summary Of AI Copywriting Tools
- Copy AI – Best Overall
- Jasper – Best For Social Media
- Hypotenuse AI – Best For Product Descriptions
- Smart Copy by Unbounce – Best For Landing Pages
- Writesonic – Best For SaaS Startups
- Copysmith – Best For Emails and Ads
- Anyword – Best For Targeted Audiences
- Writecream – Best paragraph generator
- CopyShark – Best For Simple Copy
The Best Copywriting Software Compared
| Copy AI | Jasper | Hypotenuse AI | Smart Copy | Writesonic | Copysmith | Anyword | Writecream | CopyShark | |
|---|---|---|---|---|---|---|---|---|---|
| Rating | 9.5 | 9.3 | 8.9 | 8.6 | 8.2 | 7.9 | 7.8 | 6.9 | 6.5 |
| Ranking | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 |
| Best For | All types of copy | Social media | Product descriptions | Landing pages | SaaS startups | Email and Ads | Targeted audiences | Text and paragraphs | Simple copy |
| Monthly Pricing | $49 | $59 | $29 | $19 | $19 | $19 | $29 | $49 | $59 |
| Annual Discount | 25% off | 17% off | 17% off | 17% off | 33% off | 17% off | 17% off | None | 58% off |
| Review | Copy AI Review | Hypotenuse AI Review |
What Are The Best Copywriting Software?
These are currently the best AI copywriting software that you can find.
1. Copy AI – Best Overall
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Why I Picked It
As a content marketer, I have tried several AI copywriting tools, and I personally own too many already.
However, I keep coming back to Copy.ai for its user-friendly interface, versatility, and exceptional value.
The tool utilizes AI algorithms and natural language processing to generate highly engaging, informative, and persuasive content in just a few clicks. And the AI tries to find new marketing angles for your topics.
Copy.ai’s ability to interpret user inputs and come up with fitting headlines, descriptions, slogans, and even complete articles effectively helps save time, reduces writer’s block, and maintain brand voice consistently.
Furthermore, the tool provides a range of customization options for tone, style, industry, and even content structure, making it highly adaptable for various writing needs.
All in all, Copy.ai delivers top-notch content, and it’s a must-have tool for any copywriter, content creator, or marketer seeking to enhance their writing productivity.
- Copy.ai is easy to use for non-techies
- Has a Chat by Copy.ai feature which is mind-blowing
- Does real time search on the web and writes fresh copy
- Offers a range of templates to create targeted content
- Pricing is affordable with unlimited words
- Generates high-quality and diverse copy
- Sound natural and engaging
- The accuracy of the content can fluctuate
- Require good input to optimize results
Chat by Copy.aI
My personal favourite feature and the latest major update that was released the 8th of March this year, called Chat by Copy AI.
It’s essentially an improved version of openAI’s ChatGPT that integrated with the rest of the powerful functionality that Copy AI has to offer.
For example ask the chat to summarize the latest news on a topic, and it will perform a real time scan on search engines, collect information, and write copy based on that!
These are just some of the additional things you can do with the chat function:
- Summarize LinkedIn profiles into bullet points
- Find the latest posts from any LinkedIn URL
- Write detailed content briefs from a single keyword
- Summarize YouTube videos, websites, articles and more
- Personalize cold emails using any public LinkedIn URL
It even cites sources and references that are up to date, so you can wave bye bye to old news and outdated AI technology.
Affordable Pricing
Copy.ai offers an incredibly affordable pricing plan. With the pro plan, users can generate an unlimited number of words for just $49 per month!
This is significantly cheaper than other content creation software, such as Jasper.ai, which starts at $59 a month but truthfully you’ll need the $99 plan.
With Copy.ai, businesses can save money while still getting access to the features they need to create great ai-generated content.
Powerful Features
Copy.ai also offers a wide range of powerful features that make content creation for bloggers easier and more efficient.
For example, the “Blog Post Wizard” is a game-changer. It literally writes the blog for you and produces high-quality content with great readability.
Additionally, Copy.ai offers a variety of content templates and tones of voice tailored to your specific needs.
Overall, Copy.ai is an excellent content creation tool that offers great features at an affordable price.
With its simple interface, text editor, and content templates, Copy.ai makes it easy to create high-quality content quickly and efficiently.
2. Jasper – Best For Social Media Content
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Why I Picked It
Jasper AI (Jarvis) is an invaluable tool for entrepreneurs looking to increase their efficiency and streamline their workflow, especially for social media marketing.
It’s easy to setup, intuitive to use, works everywhere with the Chrome extension, and offers great value for its price tag – something that you won’t find with other AI solutions out there.
I also found that Jasper is rated 4.9/5 stars in over 3,000 reviews across Trustpilot, Capterra, and G2.
Jasper AI is fantastic overall but also amazing for marketing teams who need compelling sounding content in a variety of voices.
Just ask Jasper chat to write a paragraph in the style of Joe Rogan and you’ll get something that sounds amazingly just like him.
It’s literally built like a virtual writing assistant that can work 24/7 without giving any excuses.
Overall, I’m really impressed with Jasper AI and I also own this tool as I bought it on a yearly plan.
It’s a great tool for businesses looking to increase their efficiency and streamline their workflow, highly recommended!
- Jasper helps churning out content quickly
- Lots of flexibility in how you can use Jasper
- Helps with more than just social media copy
- Jasper’s Boss Mode is seriously boss
- Content is considerably accurate
- Integrates with Surfer SEO and the plagiarism checker Copyscape
- The interface is simple and easy to use
- Not the cheapest AI writer on the market
- Still charges you per words instead of a smarter pricing model
Jasper AI has a lot of great product features that make it stand out from the competition.
Jasper.aI’s Ability to Compose High-Quality Copy
Jasper.ai stands out from its competitors for one particular feature: crafting high-quality copy in mere seconds, even in Google docs.
Simply provide the software with a brief, and it will produce a plethora of article versions to choose from.
These articles are not only grammatically accurate but also engaging, informative, and distinctive. As a result, they are ideal for long form blog, SEO and social media purposes.
This feature is especially useful for copywriters and content creators because it considerably reduces the work involved in generating content.
With Jasper.ai’s remarkable compositions thanks to its language model, outsourcing content creation can be accomplished effortlessly without sacrificing quality.
The Flexible Input Options for Personalized Content Creation
Did I mention that Jasper is flexible? Another fantastic feature is that it accepts a wide range of inputs— from a keyword or a title to a more comprehensive brief.
This flexibility means that you can use it to generate ideas, improve an already generated copy, or create a new one from scratch.
For example I can also customize the content by adding specific requirements that I would like to be included in the article.
As someone who regularly creates content, I know firsthand how challenging it can be to strike the right balance between creativity, relevance, and SEO optimization for WordPress content.
But with Jasper.ai’s personalized content creation feature, you can rest easy knowing that you’re getting content that is tailored specifically to your marketing strategy needs.
3. Hypotenuse AI – Best For Product Descriptions
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Why I Picked It
As marketers, writing product descriptions in bulk can be challenging.
Hypotenuse.ai is the best AI copywriting tool for product descriptions that makes your Ecom, Shopify and Amazon life easier by generate high-quality product descriptions in bulk.
Their unique and persuasive writing style using advanced algorithms and machine learning is perfect for businesses who want to generate large volumes of product descriptions quickly and efficiently.
If you’re a marketer struggling with unique content creation for every individual product, try hypotenuse.ai – it might save you tons of time.
- Generate high-quality, customized content like product descriptions and social media posts
- Offers a variety of templates and options to choose from
- Can save ecom businesses a lot of time and effort
- Provides a user-friendly, intuitive interface that makes it easy to use even for beginners
- Requires you to have a good understanding of the target audience and brand voice in order to produce effective results
AI Batch Content Generator
Hypotenuse AI’s AI Batch Content Generator is a great tool for creating content in bulk.
With this feature, you can easily create high-quality content in bulk, like product descriptions, meta titles and descriptions.
You can also easily import and export your data with CSV files.
Adding Individual Product Features
Hypotenuse AI allows users to enter individual product features to help the AI understand your products better.
This includes anything that would help the AI create more accurate, relevant, and impactful copy.
You can even upload images of your products and the AI will analyze the image for keywords to include when crafting copy.
Streamlining Writing and Image Generation
Hypotenuse AI also streamlines the writing and image generation process from content ideation to co-creating entire Facebook ad campaigns with AI.
This includes creating unique short-form content and SEO-friendly product descriptions at scale. And you get almost everything you need in the starter plan.
4. Smart Copy by Unbounce – Best For Landing Pages
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Why I Picked It
Smart Copy is an AI-powered copywriting tool that creates effective sales copy to engage potential customers and prompt action.
Its clean user interface and unique features set it apart from other tools on the market.
With a plethora of features and clear benefits, this AI copywriting tools is ideal for those wanting to boost their conversions.
Not to mention, both Trustpilot and Product Hunt have a wealth of positive customer reviews that rave about Smart Copy’s visual design, time-saving abilities and helpful staff.
Users love its ability to generate persuasive copy rapidly, as a result, I would recommend Unbounce Smart Copy to anyone in need of a potent copywriting tool.
- Analyzes data from successful copy to generate suggestions
- Provides real-time feedback to help optimize your copy as you write
- Can be used for landing pages, email campaigns, and ads
- Integrates with Unbounce’s landing page builder and other products
- The AI-generated suggestions is not always align with your brand’s voice or messaging
Smart Copy is available to all Unbounce customers for free in 2023 and comes with a web app, desktop app, and Chrome extension.
Here are some of the best features of Smart Copy.
Long-Form Writing Canvas
A standout feature of Smart Copy is its long-form writing canvas. This feature allows me to work on and edit content directly within the platform without worrying about character limits or formatting issues.
The canvas is intuitive and easy to use, allowing me to focus on crafting compelling narratives without getting bogged down in technical details.
What’s more, the long-form writing canvas integrates seamlessly with other tools in the Unbounce suite.
For example, I can easily import landing pages or email templates into Smart Copy and use them as a starting point for new content creation.
Data driven Optimization
Smart Copy doesn’t just generate copy – it also helps you optimize it for maximum impact.
If you opt for the Unbounce suite then you get unique products like Smart Builder, Smart Traffic, and Smart Copy, as well as the Classic Builder on any plan.
The tool uses data from Unbounce’s Conversion Benchmark Report to suggest changes that can improve your conversion rate.
And because it’s powered by AI, it continually learns and adapts based on real-world results.
45+ Pre-Made Content Templates:
Not sure where to start with your copywriting? Smart Copy offers 45+ content templates to guide you along the way.
These templates include everything from landing pages and digital ads to emails and taglines, allowing you to create a multitude of variations for new or existing copy.
5. Writesonic – Best For SaaS Startups
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Why I Picked It
Writesonic is an AI writing tool that makes creating content a breeze. It’s a perfect fit for marketers who need to create content quickly and accurately, especially for business-related content, marketing for start-ups, eCommerce, and agencies.
One of the most impressive features of Writesonic is its ability to generate multiple content ideas for users to choose from.
Customers have had a positive experience with Writesonic, praising its ease of use and the quality of the content generated. According to Trustpilot, Writesonic has an excellent rating with many users commenting on its reasonable pricing and fantastic customer service.
Niche Pursuits, a popular marketing blog, found Writesonic to be a great tool for generating blog post ideas, social media content, and even product descriptions.
Its AI-powered content generator and multiple content ideas make it stand out as a top choice for businesses of all sizes.
- Helps with various content-related tasks
- Automated text generation
- Spell and grammar checking to ensure high-quality content
- Offers content management and templates to organize and streamline content creation
- Has a user-friendly interface that is easy to navigate
- Some users have reported that the generated content can be hit or miss in terms of quality
- Uses too many credits and the pricing plans can be quite expensive for some users
Your SaaS Writing Companion
Looking for an effortless way to create long-form content? With Writesonic’s AI writer, you can easily produce content that’s more than 1500 words. Let me tell you how it works.
First, select your topic, then choose the type of article you want to write, whether it’s a listicle or a how-to guide. Next, decide your tone, formal or casual, and finally let the AI work its magic by clicking on “Generate”.
The result? Well-written content that is grammatically correct, informative, and engaging. You can effortlessly edit the article until it meets your high standards.
Idea Recommendations
Creating content for your blog or website can be challenging, especially brainstorming ideas.
But with Writesonic’s idea recommendation feature, that’s a problem of the past. All you need to do is enter your topic or keyword, and the AI does the rest.
Say goodbye to content creation block and hello to fresh ideas. The tool provides suggestions based on popular search terms related to your topic.
Protect Your Reputation
As a writer or content creator, plagiarism is a no-go area. No one wants to be known as a copycat. With Writesonic’s paraphrasing tool, you can be sure your content is only yours.
The tool verifies your content for duplications without original attribution and helps you avoid any potential legal issues down the line.
6. Copysmith – Best For Ads
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Why I Picked It
Copysmith is a great AI writing assistant for marketers. It helps customers turn keywords into copy that converts, and can be used to write ads, descriptions, metadata, landing pages, and blog posts.
According to TechRadar, Copysmith offers great features and usability, and their subscription plans are also quite reasonable.
The reviews from customers are also quite positive as they appreciate the ability to get from a rough idea to a well written piece of content in a matter of minutes.
Overall, Copysmith is a great tool and customers are generally quite satisfied with the product.
If you want to create compelling copy that converts, Copysmith should be on your radar.
- Supports various content types and languages, customizable
- Effective for teams and integrates with other marketing tools
- Test trial and great customer support included
- Pricing is high compared to competitors
- Output can be repetitive or stray from desired format
- Occasional generation of irrelevant content reported by some users
Multiple content types
Copysmith can help you create a wide range of content types for your marketing campaigns and it even integrates with Frase.
Whether you need product descriptions, social media posts, blog articles, or email copy, our platform has got you covered.
You can select the content type you need, input the relevant details, and let Copysmith do the rest.
Content briefs
Copysmith’s content briefs feature allows you to create detailed briefs for each content project, outlining the specific requirements, goals, and target audience.
This ensures that the content generated is aligned with your brand’s messaging and goals, perfect for email marketing and ads.
Customizable content
Copysmith’s content generation system is highly customizable, allowing you to fine-tune the output to fit your specific needs.
You can adjust the tone, voice, style, and length of the content to match your audience.
7. Anyword – Best For Targeted Audiences
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Why I Picked It
Anyword is an innovative AI copywriting software that is revolutionizing the way businesses create tailored content for their target audiences.
With its powerful artificial intelligence and machine learning capabilities, Anyword generates custom-written copy that speaks directly to specific personas and use cases.
By leveraging data from $250 million in actual advertising campaigns, Anyword ensures that its copy is optimized to resonate with specific audiences.
This makes it an incredibly effective tool for businesses looking to increase conversions and drive sales.
With a free plan available (although limited), Anyword is a risk-free way to try and see if it’s a fit for your business.
- Predictive Performance Score and A/B testing to see how different content ideas resonate with persona profiles
- Generates great social media caption ideas
- Anyword’s pricing plans can be expensive for businesses with larger content needs
- The word limit is annoying and pushes up the monthly price
Predictive Performance Score
One of the things that sets Anyword.com apart from other writing tools is its Predictive Performance Score.
This feature tries to predict how well your copy will perform with your target audience.
You simply enter your text, and Anyword will generate a score that tells you how likely it is to be successful.
This is a great way to save time and ensure that your content is as effective as possible.
A/B Testing
Another great feature of Anyword.com is its A/B testing. This allows you to test multiple versions of your copy to see which one performs the best.
You can test different headlines, calls to action, and other elements to see which one resonates most with your audience.
8. Writecream – Best paragraph generator
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Why I Picked It
Writecream is an AI-powered tool that uses advanced algorithms to analyze your input and generate a perfectly crafted paragraph in seconds.
Whether you need to create killer content for your Google ads, landing pages, or social media, Writecream has you covered.
You can even use it to write up content for new product ideas, services, and features too.
What’s even more impressive is the personalized compliments writecream can generate for cold emails or LinkedIn sales. I mean, who doesn’t love a good compliment, right?
- Easy to use and improves content output
- Great personalization
- Good customer support
- Expensive pricing structure
- No API and no capability to finetune
Easy to use interface
As a writer and content marketer, I know how important it is to have a platform that is easy to use and navigate. That’s why Writecream’s interface is a appreciated.
It’s clean, straightforward, and intuitive, and will allow you to focus on the task at hand without distractions.
Built-in grammar checker
As much as I love writing, I’ll admit that proofreading and editing can be a bit of a chore.
But with Writecream’s built-in grammar checker, you can rest assured that your writing will be polished and professional.
It catches common errors like misspellings, punctuation mistakes, and subject-verb agreement issues.
9. CopyShark – Best For Simple Copy
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Why I Picked It
Copyshark is the perfect tool for anyone who needs to create simple copy.
If you’re tired of spending hours crafting marketing materials, sales pitches, or social media posts, then Copyshark might be just the thing you’ve been looking for.
Copyshark is powered by advanced AI algorithms that analyze millions of sources to produce unique and relevant content.
All you need to do is enter your topic or keyword, and Copyshark does the rest.
You don’t need to be a professional writer or have any technical skills to use this tool, and with its user-friendly editor, you’ll save time and effort while producing great copy!
- Recognizes what a business is about and generate compelling content around that
- Good option for people who are looking for inspiration or a starting point for their copy
- Reviews from customers are incredibly divided between positive and negative experiences
Versatile Platform for Different Writing Needs
Copyshark.ai is a versatile platform that can be used for different writing needs.
Whether you need to write a blog post, create a social media campaign, or craft a product description, Copyshark.ai can help.
The platform has a range of templates and tools that you can use to create different types of content.
Create feature-to-benefit copy in seconds that resonates with your target audience and converts them into loyal customers, or persuasive bullet points to hammer home the benefits of your product.
Copyshark is trained on millions of unique feature-to-benefit scripts, meaning you can create persuasive copy that actually works.
Methodology
As a content marketer with years of experience now, I know how important it is to have the right tools to get the job done.
In today’s digital age, AI copywriting software has become a game-changer for the industry, and it’s important to find the best one that suits your needs.
Here’s my review methodology and buyers guide for the best AI copywriting software.
Ease of Use
One of the most important criteria to consider when choosing the best AI copywriting software is its ease of use.
As a writer, I want a software that is easy to navigate and doesn’t require a lot of time to learn.
The software should also have an intuitive interface that allows me to quickly create new content and edit existing ones.
This is important because the more time spent learning the software, the less time spent writing.
Quality of Output
Another important criteria to consider is the quality of output produced by the software.
The AI copywriting software should be able to produce high-quality and engaging content that is tailored to your style and tone.
This is important because the ultimate goal of any copywriting software is to produce content that resonates with your audience and drives conversions.
Customization Options
Lastly, it’s important to consider the customization options available with the software.
It should allow for customization of the output to fit your specific needs. This includes the ability to select specific keywords, adjust tone and style, and tweak the output to better match your brand.
Every brand has its own unique voice and tone, and the AI tools should be able to adapt to that.
Best AI copywriting Software FAQs
What is AI copywriting software?
AI copywriting software is type of software that uses artificial intelligence technology to generate various forms of copy that sounds human-like and adheres to copywriting frameworks.
How does AI copywriting software work?
AI copywriting software uses machine learning algorithms to analyze large sets of data and generate content based on predefined rules and patterns.
What are the benefits of using AI copywriting software?
The benefits of using AI copywriting software include increased efficiency, improved content quality, and reduced costs.
Is AI copywriting software better than human copywriting?
AI copywriting software can generate high-quality content quickly, but human copywriting can produce more creative and original content.
How accurate is AI copywriting software?
The accuracy of AI copy software depends on the training data and the quality of the algorithms used.
Can AI copywriting software replace human copywriters?
AI copywriting software can replace some aspects of human copywriting but not all, as human creativity and originality cannot be replicated by machines.
What are the most popular AI copywriting software tools?
Some of the most popular AI copywriting software tools include Jasper.ai, CopyAI, Hypotenuse AI, Writesonic, and Anyword.
How much does AI copywriting software cost?
AI copywriting software can cost between $0-$500 per month. This is dependent on the features and capabilities of each tool.
Are there any free AI copywriting software options?
Yes, there are several free AI copywriting software options available, including Copy.ai and Anyword.
1. Jasper – Best Overall
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About the author, Chris