Complete Guide To AI Writing in 2023

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Chris, Chief Editor & WFH Expert

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AI writing software are powerful tools that help content creators produce high-quality work faster than ever.

Using artificial intelligence to generate original content saves time and energy while delivering top-notch results and beating writer’s block!

  • But why would you pay for AI writing software when ChatGPT is free?
  • What should you look for when buying an AI writing tool?
  • And how do you create SEO-optimized blog posts with AI? 

These questions will be answered in this complete guide on AI writing, so grab a coffee (or a chatbot) and enjoy!

  • AI writing assistants help businesses save time and energy by automating the resource-heavy content writing task.
  • While ChatGPT offers some features for free, it lacks many advanced capabilities that come with copywriting tools.
  • Different tools are available at various price points depending on your preference.
  • An AI writer is only as good as its user giving it commands (or prompts). Stick with one AI writer and learn to use it properly.
  • Always edit and proofread AI-written content for quality, flow, grammar, plagiarism, and facts.

What is AI Writing?

AI writing is a process that utilizes artificial intelligence to generate content for multiple purposes, including website copy, blog posts, social media updates, and even emails. 

AI copywriting tools have several advantages over traditional methods, such as speed, accuracy, and cost savings.

I’m not going to go full scientist mode on you. Still, to explain AI writing in a few words, they use machine learning algorithms and language models to produce written material on the fly.

This technology applies NLP (Natural Language Processing) to comprehend written material and create new content that meets users’ desired aesthetic and tone. 

AI writers are trained using large datasets containing millions of examples to learn how words should be used correctly across different languages, resulting in more consistent results faster than human writers could ever hope for.

Jasper ai writing example
Jasper ai writing in the voice of Joe Rogan

Benefits of AI writers

One benefit of using AI writing is that it helps massively save time when creating content for websites or other digital platforms.

By automating some aspects of the content creation process, such as writing or brainstorming ideas, marketers can spend less time on tedious tasks and focus instead on high-level content marketing.

Additionally, since machines don’t tire as humans do after hours spent working on a project, they can produce more consistent results at faster speeds than human writers can achieve alone.

Thanks to automation capabilities provided by these toolsets, companies no longer have to spend time and money on hiring professional writers.

Now one savvy individual can take the helm of multiple projects simultaneously, enabling a much smoother workflow with greater accuracy than manual processes. 

Types of AI Content Writers

Types of AI writing software vary depending on the task at hand.

  • Some AI copywriters specialize in generating creative copy
  • Some are purely for paraphrasing with a plagiarism checker
  • Others focus exclusively on providing factual information based on research conducted online 
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Perplexity AI showing cited sources

All these programs offer unique features that make them ideal for specific use cases, so choosing one will depend entirely upon individual needs and requirements.

Other popular AI content generators include Rytr, Writesonic, and GPT-4 OpenAI API. 

AI Writing vs. Human

AI writing and human writing are two very different things. While humans use their knowledge and experience to write, such as bloggers, AI can only go with what’s crawlable on the web.

When reading a text, it can be challenging to tell the difference between the two, but some key differences make them stand out.


When it comes to spelling and grammar accuracy, AI has the edge over humans in terms of being able to produce content with fewer errors. This is because AI algorithms can detect mistakes more easily than humans and correct them accordingly.


On the other hand, human writers have an advantage in creativity since they can develop ideas independently without relying on pre-programmed instructions or templates as AI does.


In terms of speed, AI has a clear advantage over humans since it doesn’t need breaks or rest periods as people do; this means that tasks that would take hours for a person could be completed by an algorithm in minutes or even seconds!


However, machines may only sometimes be able to capture subtle nuances in language that only people understand, which could lead to misunderstandings if left unchecked.

Pros and Cons of AI writing

When it comes down to cost efficiency, both options have their pros and cons depending on what you’re looking for.


On one hand, AI article writers can be a great way to save time and money when creating content. You don’t need to hire a writer or spend hours researching topics; you only need an AI-powered tool to generate text quickly and accurately.

Plus, some of these tools have features like grammar checking, spell checking, and even keyword optimization, so your content will be SEO-friendly.

Hiring someone will require paying wages, whereas using software might involve upfront costs but no ongoing expenses after that point (unless you decide you want additional features).

Some people prefer working with computers because they feel more comfortable interacting with technology than dealing directly with other individuals; others may find comfort in having someone else look at their work before submitting it publicly.


On the other hand, there are some drawbacks to using AI writing tools. For starters, they often produce text that isn’t quite up to human standards—it often lacks nuance or sounds way too robotic.

Additionally, since most of these tools rely on algorithms rather than creativity or intuition from humans, they usually need more tone or style of your brand’s voice, so your readers might throw a turn when reading it.

AI content needs human oversight!

Finally—and perhaps most importantly—there’s no substitute for human editing to produce quality content that resonates with readers.


Even if you’re using an AI-powered tool to generate ideas or drafts quickly and efficiently, someone ALWAYS has to review the final product before publishing it online; otherwise, you risk putting out something that reads like a robot wrote it, filled with junk and incorrect references.

As the old saying goes: “Garbage in, garbage out.” 

In other words: If what goes into your content creation is low effort and taking shortcuts, don’t expect any meaningful results, too!

Is ChatGPT a Good Option for AI Writing?

ChatGPT is a super popular and free AI writing tool that offers a variety of features. ChatGPT can be a great option for anyone wanting to get started with AI-generated content.

The major downside of ChatGPT is that, while its features are helpful, they need to be more accurate and reliable for professional use. 

There is also the case of ChatGPT being free which imposes the question of legality and copyright. Who owns the content, and can it be used for commercial purposes?

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Asking ChatGPT about the legal implications of using its content

Just think about it; usually, when a product is free, backend monetization is going on. It’s the same with social media, where the user is the product without knowing it (brands show ads based on your information which brands can exploit).

Depending on the terms, you usually get the right to use the content as you wish when you pay for products or services. For example, you pay for the license with royalty-free stock music sites.

Thus, I’d be concerned about using free tools to create content for business purposes, as issues might arise in the future. ChatGPT has also been rumored to be looking at ways to implement watermarks to the AI-generated content.

Why Pay for AI Writing Tools?

In simple terms, you get what you pay for. While ChatGPT may offer basic functionality and features, paid AI writing tools provide more comprehensive solutions tailored to your needs.

For example, suppose you’re looking to create blog posts with AI. In that case, many paid services will give you access to more advanced or a mix of algorithms to generate better-sounding, more accurate content than their free counterparts.

Paid services also typically have better customer support options available so that if something goes wrong or doesn’t work as expected, someone can help out quickly and efficiently.

Another benefit of paying for an AI writing tool is the ability to customize it according to your preferences and goals.

With a paid service, you’ll be able to tweak settings such as tone of voice (masculine/feminine), language (English/Spanish, etc.), keyword density (how often certain words appear in the text), and other factors that are important for creating high-quality content.

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Jasper with various AI writing templates

This level of customization isn’t possible with most free services like ChatGPT – they don’t offer this kind of flexibility or control over how your content looks or reads.

Paid services are also way better at writing content that is not plagiarism since they use sophisticated algorithms explicitly designed to create unique content.

They can detect similarities between two pieces of text even if only one word has been changed – something which would be difficult (if not impossible) using manual methods alone!

Additionally, some AI writers come equipped with SEO optimization capabilities so that your written content stands out from the competition by appearing higher up in search engine results pages (SERPs).

Scalenut and SEO optimization in one dashboard
Scalenut and SEO optimization in one dashboard

Finally, some paid AI writing tools offer additional features such as automated editing suggestions based on grammar rules or style guides; natural language processing capabilities; integration with third-party applications like WordPress; and much more!

All these extra bells & whistles make paying for an AI writing tool well worth it compared to relying solely on a free service like ChatGPT – especially if you want professional-grade results without having to spend hours manually tweaking every piece of text yourself!

Buying Guide for AI Writing Tools

When buying AI writing tools, the cost is a major factor. Before purchasing any program, ensure the cost is worth the features and capabilities provided. Different AI writing tools can be found in the market, with prices ranging from cheap to very costly enterprise-level packages.

Accuracy is the most crucial feature when shopping for an AI writing tool. You want something that can accurately generate well-sounding content without errors or typos. Additionally, some tools offer grammar-checking capabilities and sentence structure analysis features, which can help improve your content’s readability and clarity.

Another key feature to consider when purchasing an AI writing tool is its ability to integrate with other services, such as SEO platforms or even as a Chrome plugin that works inside Google Docs or even LinkedIn.

Finally, some tools may come with additional features, such as automated blog post creation or text summarization capabilities, which save you both time and money in the long run by streamlining workflows and improving productivity levels overall. Before investing in a tool, confirm if it has the necessary features you need.

Tips for writing prompts

Once you’ve got a solid AI writer, let’s look at writing effective prompts and commands to get the most out of the AI!

Here are some tips on how to do AI writing prompts effectively:

Start with a clear goal

Before beginning your project, it’s important to know what you want the end result of your AI-written piece to be.

This will help guide your prompt selection and ensure the output is relevant and valuable.

Please keep it simple

When creating prompts for an AI writer, try not to make them too complex or convoluted.

The simpler they are written out in plain language without any jargon or technical terms, the better the chance of getting accurate results from the software.

Focus on one topic at a time

If you’re trying to cover multiple topics within one article or a book chapter using an AI writer, then focus on one subject at a time when giving instructions.

This is so that each section has its own set of parameters, which makes it easier for the machine learning algorithms behind these tools to understand what kind of output should be generated from them.

Use keywords strategically

Keywords play an essential role in SEO optimization, so make sure you use them wisely when crafting your prompt list for an AI writer – this will help ensure that whatever content gets produced ranks well in search engine results pages (SERPs).

Additionally, if possible, try adding synonyms-related words to each command.

This will give more options for potential outputs from the tool itself, making it more likely that something unique comes out instead of just repeating back what was inputted initially by yourself!

Check brand tutorials

Usually, each tool has its unique way of receiving good prompts. Most brands have either helpful YouTube tutorial videos or help sections about this.

Understanding how the tool works and getting some cool ideas from the creators themselves helps massively use the AI to its fullest.

How to Create Blog Posts with AI?

Using AI for blog post creation can be a cost-effective and efficient solution to produce quality content. Still, it has to be done in a structured way.

Here are some tips for crafting quality blog posts with AI using the CRAFT framework.

Credit to Content at Scale and their fantastic YouTube video explaining this in depth.

  1. Craft: Cut the fluff
  2. Review: Edit and optimize
  3. Add: Insert images and visuals
  4. Facts: Check references and data
  5. Trust: And your tone of voice and personal stories.

In essence, you want to treat AI-written content as a rough first draft, just like you’d receive from any freelance writer. 

  • You go through the content.
  • Check for grammar mistakes.
  • Check if the topic is on point and reads well.
  • Add visuals to make it more appealing.
  • Fact-check everything and add your own voice to the content.

Read through the entire thing, ensure all your text reads naturally and flows well, and remember to format your content!

It’s easy for an automated system to produce long blocks of text without breaks between paragraphs or headings – but these elements are essential for human readers and good SEO performance because they provide structure and hierarchy for crawlers.

So make sure you take time after generating each piece of content with proper headings, visual elements like images and videos, product boxes, and text highlights.

AI Writing With SEO

When using AI for SEO purposes, you can have a ready list of keywords you want to include in the written content beforehand and submit them in your prompts.

This helps to guide the AI so that the content produced is relevant and on-topic and that it might even use your keywords as it writes, which saves you on SEO optimization later.

For example, if you’re targeting “dog grooming tips” as a keyword phrase, then make sure to include words like “dog groomers” or “pet care advice” when prompting the AI. This can be easily done, for example:

Write a paragraph about dog grooming tips, and include the following keywords in the text: dog groomers, pet care advice.

Doing so will help ensure your content is tailored to this topic.

Can AI Writing Be Detected?

Yes, AI writing can be detected. With technological advances, AI detection tools can now analyze if a human or a robot has written the content.

These detectors analyze text for patterns, characteristics, probability, and predictability.

Since AI relies on datasets and machine learning algorithms, an AI detector can identify patterns and guess the next word in a sentence. If that is true, then it gets flagged as AI content.

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AI detection score with

Some detectors also consider stylistic elements such as tone and syntax when determining whether something was written by a person or not.

This means they will look for idioms and colloquialisms, more common among humans than robots when creating content.

While there is yet to be 100% accuracy with these methods due to the complexity of distinguishing between different writing styles, it’s still excellent feedback to consider when screening content. Human content can still be somewhat AI-written, but if a content piece is 100% AI, then you know it’s most likely correct.

Will writers be replaced by AI?

No, writers will not be replaced by AI any time soon. AI technology is still in its infancy and cannot match human language’s creativity and nuance.

While it may be possible for AI to generate content with a certain degree of accuracy, humans are better equipped to create engaging stories that evoke emotion or provide meaningful insight. 

Writers are using AI to produce content faster than before and taking on more prominent roles as editors. Writers are moving over to becoming AIOs or AI Optimizers.

AI should be viewed as a helpful tool to streamline processes and increase efficiency, not as a human replacement.

Is AI Writing Plagiarism?

AI writing is not plagiarism. Plagiarism involves taking someone else’s work and passing it off as your own without giving credit to the original author.

On the other hand, AI writing is a form of content generation that uses AI to generate new and unique content from an existing base of knowledge (in this case, data).

The generated content may be similar in structure or wording to the source material. Still, it will never be an exact copy.

However, while using AI for generating content can save time and money compared to manual creation methods, there are still some ethical considerations when using this technology.

For example, suppose you’re using an AI system to generate blog posts or articles. In that case, you should always ensure that any sources used by the system are correctly credited so readers know where they came from initially – just like with any other type of written work!

Additionally, suppose you’re publishing anything generated by an AI system. In that case, you should also ensure that all copyright laws are followed carefully so as not to avoid potential legal issues down the line.

In conclusion, while AI writing shares some similarities with plagiarism, such as borrowing ideas from existing works and reusing them in different contexts, ultimately, these two concepts differ significantly enough that they cannot be considered one and the same thing.

Wrap Up

AI writing has come a long way in just the past few months. It’s now easier than ever to create content with AI software, whether it be for SEO purposes or simply for social media posts.

The benefits of using AI writing tools are numerous; they can save time and money, help you produce more content faster, and even provide better quality results than manual writing.

When considering which option is best for your needs, it’s essential to consider factors such as cost, ease of use, accuracy level, and customer support offered by each platform before deciding.

When using any AI writing tool, it’s important to remember that these programs cannot completely replace human writers yet – they still require heavy editing after generation to ensure quality control standards are met.

Additionally, many people worry about plagiarism when using automated tools. This isn’t usually an issue since most platforms have built-in safeguards against copying from existing sources without permission or attribution.

Finally, SEO optimization is another key factor when creating AI software content–ensure your keywords are included in the text so search engines can find them easily!

In conclusion, while automated tools may not completely replace human writers, they offer several advantages as business tools.

If you’re looking for the right tool for your needs, check out my post on the best AI writing software – I’m sure you’ll find something perfect for your project!

Chris, Chief Editor Avatar

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